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Art students explore what a Lincoln might look like in 2040
Tue, Jun 29 2021Lincoln gave students at the ArtCenter College of Design an unusual challenge. It asked them to sketch their idea of what its cars will look like in the year 2040, and it instructed them to team up with students specializing in other fields (including film and illustration) to create a short movie that depicts their concept, the environment it operates in, and the folks who drive it. Over a year in the making, the final submissions have been presented to the public. "More than just the vehicles themselves, we were looking for that great narrative development, that rich storytelling. It's so important to understand the future ecosystem in which a concept vehicle will live," explained Jordan Meadows, the global strategic design specialist for Lincoln, in a statement. Four teams of students participated in the project, which Lincoln called Quiet Flight 2040. Students received a basic set of guidelines that helped them create what the Ford-owned firm referred to as "the ultimate beautiful gliding human sanctuary," a term that's intentionally open to interpretation. Four body styles were chosen: a two-passenger car, a four-passenger vehicle, a different four-passenger model with a higher, SUV-like ride height and a six-seater. Participants created the concepts from scratch and showcased them in short films. The design studies are crammed with futuristic features, including autonomous driving systems, a technology that displays images on the dashboard, touchscreens embedded into the door windows, and a lounge-like interior that wouldn't look out of place at the Consume Electronics Show (CES). One is a crossover with a fastback-like roof line, another is a stately sedan, a third is an elegant coupe and the last is a van-like vehicle that looks like nothing Lincoln has ever built before. Nothing suggests these concepts will be built, let alone approved for production. What's certain is that, from a student's perspective, Lincoln's future looks a lot different than Polestar's. Volvo's upmarket offshoot held a similar contest in late 2020, and the finalists returned with a sci-fi blimp, an electric yacht and an autonomous pod. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Lincoln Aviator Back Seat Review | Autoblog
With gaps in product portfolio, Lincoln embraces experiences
Fri, Dec 1 2017In one sense, Lincoln is on a roll. It rides out the year having unveiled three substantially refreshed SUVs — the new full-size Navigator, the MKC crossover and the Nautilus, the new name for its top-selling MKX that Lincoln revealed in Los Angeles. The company is on pace to sell 50,000 vehicles this year in China, a four-fold jump after just three years in that market, and its sales growth in the U.S. outpaces its competition in the luxury segment. And analysts applauded the brand for moving away from its confusing alphanumeric naming system as a way to differentiate itself. But Lincoln remains far behind its competitors, with a market share that lags the likes of Lexus, Audi, BMW, Mercedes-Benz and even Cadillac. Its product portfolio is more limited too, heavy on hot-selling SUVs, but with only two cars — far fewer than the German luxury brands — and no marquee sports cars. Instead, Lincoln made it clear in Los Angeles that it's leaning heavily on creating distinctive experiences for its customers — its strategy focuses on being "warm, human and effortless" — as a way to stand out from the field. One way it's trying to do that is through its Black Label program, which offers premium interior trim options like unique leather stitching patterns, Alcantara headliners and laser-etched aluminum accents, and combines all that with a suite of services. Black Label members get an enhanced premium maintenance plan that includes wear and tear, anytime car washes and annual detailing, a dedicated concierge and the ability to be custom-fitted for a vehicle at their home. It also comes with a Culinary Collection, a curated list of more than 50 participating restaurants across the country that offer exclusive reservation assistance, visits from the noted chefs and other perks. Lincoln is introducing a new "Gala" Black Label theme on its new Nautilus, which it says is inspired by a night at a fashion gala. It's an interior decked out in what it calls Carmine Red, reflecting a popular color in fashion, with perforated seat stitching that form interlocking Ls. It joins the Thoroughbred and Chalet Black Label themes for the new Nautilus, which goes on sale next spring. Other Black Label themes including the Navigator's Yacht Club theme, with a Chroma Blue exterior paint color, upgraded leather seats and whitewashed teak wood in the center console, and Center Stage, with jet black Venetian leather with red accents, available on the MKC.
2019 Lincoln Nautilus First Drive Review | A refresh that's more than skin deep
Fri, Sep 21 2018SANTA BARBARA, Calif. — Its name is new, but the 2019 Lincoln Nautilus is really a rebranded, restyled and updated version of the second-generation Lincoln MKX, which has been on sale since 2016. Renaming your bestselling vehicle is risky, but Lincoln has been struggling, and it feels the names of its vehicles are partly to blame. Recall that since 2007, Ford's luxury brand has used letters to name some models, including MKZ and MKX, and traditional names on others like Navigator and Continental. Well, now it's ditching the letters and renaming those vehicles. The MKX is now the Nautilus. The smaller MKC is rumored to become the Corsair, which was a name used by Edsel back in the 1950s. The seven-passenger Aviator will go on sale in 2019, and the MKZ's new name is anybody's guess. Zephyr again, maybe? NordicTrack is already taken. Lincoln has also been rolling out a new grille design, which debuted on the Continental in 2017 and replaces the unloved winged look that was supposed to remind luxury buyers of the elegance of the 1939 Lincoln Continental — but didn't. Fitting the new grille to the 2019 Nautilus completes that rollout, and the five-passenger SUV is certainly more handsome than before. Its mesh is a repetition of the Lincoln Star logo, and it works. The SUV's front fascia, headlamps and hood are new as well, and the hood has grown a sizable and attractive center peak. Underneath that hood is a new 2.0-liter turbocharged four-cylinder with direct injection. It's the same engine used in the smaller MKC and the Ford Edge, which shares the Nautilus' chassis, but Lincoln doesn't use the name EcoBoost for this and its other powerplants. The 2.0-liter replaces the naturally aspirated 3.7-liter V6 as the standard engine, and it's rated 250 horsepower at 5,500 rpm and 280 lb-ft of torque at 3,000 rpm on 93 octane fuel. Those numbers are down from the V6, which was rated 303 hp at 6,500 rpm and 278 lb-ft of torque at 4,000 rpm. But Lincoln has also replaced the antiquated six-speed automatic transmission with an eight-speed, so overall performance is comparable, and city fuel economy is up significantly. With the V6 and front-wheel drive, the MKX was rated 17 mpg city and 25 mpg highway. The new combination has a 21 mpg city rating. The considerably more powerful twin-turbo 2.7-liter V6 remains optional, rated 335 hp at 5500 rpm and 380 lb-ft of torque at 3250 rpm.










