1997 Lincoln Mark Viii Base Sedan 2-door 4.6l on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

2021 Lincoln Nautilus' inner chamber: Interior gets a complete redesign

Unlike the sea creature with which it shares a name, the Lincoln Nautilus luxury crossover is steadily evolving. It was refreshed just two years ago when it adopted the Nautilus name (it was previously called MKX) as well as an updated exterior and turbocharged engine lineup. For 2021, the Nautilus doesn't change much on the outside, but it does get a thoroughly redesigned interior. The exterior design updates to the Nautilus are hardly noticeable. The lower intakes on the bumper have been closed up and smoothed over, giving the fascia a slightly cleaner design. The opposite has happened at the back where the faux diffuser area has been given a bit more detailing. Otherwise, the rest of the crossover is unchanged, from the corporate grille to the deeply creased lines over the wheel wells. The inside is the big draw, where the flowing, but somewhat plastic-looking design has been replaced by a glitzier design based on the interiors of the rest of the Lincoln lineup. It features a low, horizontally-oriented dual-plane dashboard with lots of chrome and leather or leatherette. It also has a gap between the center console and center stack that gives the console a bit of a floating appearance. Another big change is the availability of a 13.2-inch infotainment screen running Sync 4. It's the largest screen offered on any Lincoln model. It's also 1.2 inches larger than the unit in its cousin, the Ford Edge. But unlike the Edge's screen, this one is mounted horizontally, and it doesn't appear to replace many, if any, buttons and knobs. Along with Sync 4 comes natural speech recognition, over-the-air updates and wireless Apple CarPlay and Android Auto. Mechanically, the Nautilus is unchanged. The standard engine is a turbocharged 2.0-liter four-cylinder making 250 horsepower and 280 pound-feet of torque. A turbocharged 2.7-liter V6 with 335 horsepower and 380 pound-feet of torque is available as an option. Both engines come with an eight-speed automatic transmission. Front-wheel drive is standard with all-wheel-drive as an option. The new Nautilus goes on sale early next year. Pricing hasn't been announced, but shouldn't change drastically from current pricing. The current Nautilus starts at about $42,000. Related Video:

Lincoln, GMC clean up in AutoPacific Vehicle Satisfaction Awards

In recent years, there have been a lot of dire pronouncements made about Lincoln's future, or a lack thereof. But Ford's premium marque is like the Rocky Balboa of the auto business; every time the company seems ready to go, it comes back for more. Apparently, that dogged persistence is paying off, because the industry analysts at AutoPacific have put a big check in their win column with their newly released 2014 model year vehicle satisfaction survey. And despite recent enmity for its seemingly never-ending recall saga, it appears General Motors knows how to satisfy new owners, too.
In fact, not only was Lincoln named as the premium brand with the highest new owner satisfaction, even scored three models on the list of passenger cars with the most gratified buyers - the MKS, MKZ and MKZ Hybrid.
GM's stable of brands was also among the top companies in this year's survey. GMC was named the top popular brand by AutoPacific, with its Sierra pickup and Acadia crossover singled out for awards in their segments. Chevrolet also did incredibly well, with more cars on the list than any other brand. The Corvette, Camaro, Sonic and Impala all made the cut in their respective categories.