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Why, believe it or not, the Lincoln Nautilus is one of 'America's hottest brands'

  Adidas Sambas, Sol de Janeiro skin care products, Nvidia AI chips, and... the Lincoln Nautilus? In what bizarro world is the Lincoln Nautilus (F) — a nameplate only an Uber driver or your grandfather could love — in the same sentence as those hot brands?  The answer: It made it to Ad AgeÂ’s “AmericaÂ’s hottest brands” list for 2024. In fact, the Nautilus, a midsize crossover, is actually drawing interest from younger buyers. Take that, Boomer.  According to Ad Age, the annual hottest brands list highlights companies and brands that are currently enjoying some kind of buzz or mainstream awareness — no matter how fleeting that may be. Reporters and editors at Ad Age whittled down 60 or so hottish brands to the eventual 20 that made the big cut.  They also try to avoid repeat winners.  But if you're looking for sales or other financial metrics in these rankings, forget about it. The list is more focused on chatter and online buzz.  Back to the Nautilus.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The SUV was redesigned for 2024 with a fresh, tech-laden interior, highlighted by a wrap-around digital dashboard. Such features, apparently, helped. Sales of the latest Nautilus jumped 42% in the first half of 2024 compared to the year-earlier period.  And if you're wondering, kids, the Nautilus comes in a hybrid version as well — a powertrain that has been doing quite well for Lincoln and parent company Ford. Ad Age believes the techy interior look, along with that hybrid powertrain, is responsible for the brand's newfound buzziness.  It also helps that the NautilusÂ’ ad and marketing game plan is as modern as the latest version of the vehicle. For example, it has a relatively new celebrity backer in tennis legend Serena Williams, who will be featured in a new ad campaign later this year.  A hit song of sorts in its ads doesn't hurt either. Called “Kaleidoscope Bliss (The Nautilus Song),” the song was big on social media, of course. LincolnÂ’s creative agency even had the band behind the song, Heavy Duty Projects, release an extended version of the song for fans who were clamoring for more.  “WhatÂ’s really good is that they're recognizing it as the song from the commercial,” Megan McKenzie, Lincoln's U.S. marketing head, said to Ad Age. The new Serena Williams ad will feature the song as well.

2020 Lincoln Corsair gets a price, and there's a wide range

The 2020 Lincoln Corsair configurator is open for business, and that means we also know the luxury compact crossover's price. It starts at $36,940, including the $995 destination charge. If you try your hardest and tick every single box Lincoln lets you, it's possible to get the price above $60,000. We're not suggesting you do that like we did, but it's always interesting to know how high it can go. Read everything we know so far about the 2020 Lincoln Corsair The base price gets you a Corsair "Standard" that is equipped with a 2.0-liter turbo four-cylinder making 250 horsepower and 275 pound-feet of torque sent to the front wheels. If you want all-wheel drive, Lincoln forces the selection of the "Standard I" equipment package, which ends up resulting in a $3,600 increase. That package consists of ambient lighting, a universal garage door opener, navigation and 18-inch wheels. One of the more expensive boxes you're likely to check on the entry-level trim is the Co-Pilot360 Plus Package for $3,050. That includes a bunch of driver assistance gear like adaptive cruise control, lane centering, sign recognition and evasive steering assist. A $2,500 Premium Package nets premium leather seats, a panoramic roof and 19-inch wheels. 2020 Lincoln Corsair View 12 Photos Of course, you can skip a lot of the option and package jumping by choosing the "Reserve" trim that begins at $43,625 with some premium stuff already included. This also unlocks the ability to get the 2.3-liter EcoBoost engine, which makes 280 hp and 310 lb-ft of torque. Selecting this forces the Reserve I package and all-wheel drive onto the table, which gives you a ton of equipment, but also increases the price by $6,740. This makes the cheapest Corsair with the most powerful engine start at $50,365. You can go crazy from there, tacking on the Reserve II Package for features like adaptive suspension, ventilated front seats, heated rear seats, a heated steering wheel, 360-degree camera, wireless charging pad, digital gauge cluster and rain-sensing wipers. Like we said, this thing can get near or over $60,000 without much effort. The Corsair's base price compares favorably to other compact luxury crossovers like the $41,995 BMW X3 and $40,700 Mercedes-Benz GLC. However, adding in a desirable option like the higher-output engine brings the price up considerably.

Stolen Lincoln Town Car stars in wacky GTA-like airborne crash

  If we can believe our eyes, a carload of people is lucky to be alive. What we know is what's on the videos stitched together above — in the first POV, a white Lincoln Town Car busts through a barrier at the end of Cumberland Street in San Francisco, a dead end road. Looks ridiculous, not crazy. The crazy part comes in the second POV, taken from a Nest camera across Sanchez Street. The Town Car was going fast enough to jump-launch itself over the concrete berm at the base of the barrier, nosedive into the hill below, flip over end-over-end into a tree below that, then slide down the tree to land on its roof at the base of a set of steps going down to Sanchez Street below Cumberland.  The kind bit is when a Good Samaritan runs to the Town Car and opens the front passenger door. The wacky bit is when four people slowly emerge from the town car while engaging in quite a bit of oddball banter — one woman who was in the back seat says "I'm sorry" and "I love you" to someone named Kevin numerous times — then walk away. The silent couple runs up the steps, Kevin and his apologetic, loving associate sashay down Sanchez Street. A report from local channel KTVU (full report below) via Carscoops, says, "Witnesses told KTVU the incident started with a carjacking." Compiling comments on the second YouTube vid alleges the car's occupants carjacked a DoorDash driver — a situation that's far more common that we'd have guessed before looking into this story — and that the man who opened the door "noted several bottles of open liquor, two Tasers, and the police reported a gun was found in the car." If the second bit is true, that and copious amounts of adrenaline would explain why the crew was eager and able to skedaddle. The occupants haven't been found; of course police are looking for them. KTVU writes, "Anyone with information about the incident is asked to contact the San Francisco Police Department at 415-575-4444 or text a tip to TIP411 and begin the message with SFPD."