1989 Lincoln Mark Vii Bill Blass Sedan 2-door 5.0l on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Junkyard Gem: 1979 Lincoln Continental Mark V Bill Blass Edition

The car news in 1979 America wasn't all bad, despite gas rationing and Detroit V8s producing 25 horsepower per liter of displacement. That's because some of the plushest, flashiest, white-powder-ready luxury coupes in history were rolling off assembly lines at the time. Ford's game was strong when it came to such machinery; there were long-snouted Thunderbird Town Landaus, opulent Cougar XR-7s and — best of all — the special-edition Lincoln Continental Mark Vs. The Lincoln Division had partnered with four prestigious fashion houses to lift the Mark V to unheard-of levels of conspicuous snazz, and I found one of those cars in a Denver car graveyard. The design houses that worked their magic on these Mark Vs were Givenchy, Pucci, Cartier and Bill Blass. Each had a distinctive color scheme and mob-boss-grade interior. The Pucci cars were the rarest, with only 763 built during the 1977-1979 model years whereas 6,720 Bill Blass Mark Vs were built during that period. Today's Junkyard Gem is the second 1979 Bill Blass Mark V I've found in this very junkyard; the previous find happened back in 2015. Bill Blass was an Indiana native who began his design career as a member of the 603rd Camouflage Battalion of the United States Army during World War II, helping to deceive the Germans with a fake "Ghost Army" poised to hit the beaches far from the actual D-Day sites. Blass worked with Ford from 1975 through 1992, when the last Bill Blass Mark VIIs were built (Cartier stuck it out much longer). The 1979 Bill Blass Mark V came with "Tu-Tone Midnight Blue Metallic" and white exterior paint, while the interior was done up in white or blue leather with contrasting straps and buttons bearing the Blass logo. This one is pretty icky after 44 years, but hints of its former glory can be seen. A white padded-vinyl "carriage roof" was standard equipment on the Bill Blass Mark V. It was a $1,200 option (about $5,286 in 2023 dollars) on ordinary Mark Vs. The one on this car trapped water against the sheet metal and caused it to rust out. All 1979 Mark Vs got the Cartier clock, with calendar function. A 400-cubic-inch (6.6-liter) V8 was mandatory on all 1979 Continental models. This one made 159 horsepower and 315 pound-feet, which was grim for a coupe that scaled in at nearly 4,600 pounds. The MSRP for the '79 Bill Blass Mark V was $16,546, or about $72,880 in today's money. The Collector's Series Mark V cost even more that year: $22,029 ($97,031 after inflation).

Lincoln teases electric concept SUV that will debut soon

An electric Lincoln concept vehicle is going to be revealed on April 20, and today Lincoln is giving us a quick glimpse of what to expect. Before we detail the few shots of the car itself, here’s all Lincoln told us about the vehicle: “The global concept serves as inspiration for our fully electric Lincoln vehicles coming in the near future.” So, expect to see elements taken out of this concept car applied to production cars later this decade. As of now, the main theme we can see in the teaser is light. Lincoln is using LED lighting tech all over the car, and itÂ’s even in some unique spots like the roof, hood and fenders. ThereÂ’s a good chance this lighting doesnÂ’t make it anywhere near a production car, but it gives us a look at where LincolnÂ’s heads are at with design. Clearly, light will be key. Where the light makes more sense is in the light-up Lincoln badges all over the concept. We can see the massive light-up badge in front, smaller light-up badge on the side and the “Lincoln” spelled out with light-up letters on the rear. ItÂ’s also important to note that this concept is an SUV of sorts. We can see very little of the actual design, but itÂ’s no surprise to see Lincoln using the SUV body style as inspiration for its future EVs. The little we can see of the grille/front of the car makes it look like a wide and largely empty expanse of space. Most of the detailing is shrouded in darkness, so weÂ’ll just have to wait until April 20 to see what Lincoln has cooked up for us. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.