1979 Lincoln Mark Series on 2040-cars

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Why, believe it or not, the Lincoln Nautilus is one of 'America's hottest brands'

  Adidas Sambas, Sol de Janeiro skin care products, Nvidia AI chips, and... the Lincoln Nautilus? In what bizarro world is the Lincoln Nautilus (F) — a nameplate only an Uber driver or your grandfather could love — in the same sentence as those hot brands?  The answer: It made it to Ad AgeÂ’s “AmericaÂ’s hottest brands” list for 2024. In fact, the Nautilus, a midsize crossover, is actually drawing interest from younger buyers. Take that, Boomer.  According to Ad Age, the annual hottest brands list highlights companies and brands that are currently enjoying some kind of buzz or mainstream awareness — no matter how fleeting that may be. Reporters and editors at Ad Age whittled down 60 or so hottish brands to the eventual 20 that made the big cut.  They also try to avoid repeat winners.  But if you're looking for sales or other financial metrics in these rankings, forget about it. The list is more focused on chatter and online buzz.  Back to the Nautilus.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The SUV was redesigned for 2024 with a fresh, tech-laden interior, highlighted by a wrap-around digital dashboard. Such features, apparently, helped. Sales of the latest Nautilus jumped 42% in the first half of 2024 compared to the year-earlier period.  And if you're wondering, kids, the Nautilus comes in a hybrid version as well — a powertrain that has been doing quite well for Lincoln and parent company Ford. Ad Age believes the techy interior look, along with that hybrid powertrain, is responsible for the brand's newfound buzziness.  It also helps that the NautilusÂ’ ad and marketing game plan is as modern as the latest version of the vehicle. For example, it has a relatively new celebrity backer in tennis legend Serena Williams, who will be featured in a new ad campaign later this year.  A hit song of sorts in its ads doesn't hurt either. Called “Kaleidoscope Bliss (The Nautilus Song),” the song was big on social media, of course. LincolnÂ’s creative agency even had the band behind the song, Heavy Duty Projects, release an extended version of the song for fans who were clamoring for more.  “WhatÂ’s really good is that they're recognizing it as the song from the commercial,” Megan McKenzie, Lincoln's U.S. marketing head, said to Ad Age. The new Serena Williams ad will feature the song as well.

2004 Lincoln Mark X concept car goes to auction

Twenty years ago, retro design was arguably at its apex (though it's really never gone away, either here or in other markets). And apparently Ford and Lincoln were considering a way to offer even more retro two-door goodness out of the Thunderbird, which was a couple years old in 2004. The result was the Lincoln Mark X concept car, which is pretty much a rebadged Thunderbird with a couple of unique features. It never went into production, but if you really had your heart set on it, this is your chance to make the sole example your own. At a glance, you might not notice the Thunderbird connection, especially with the top down. The Mark X leans heavily on the '60s Continentals with its wide chrome grille and subtle integrated headlights. It also features the distinct chrome trim that runs along each edge of the car from the headlights all the way back to the tailpipes. It also features slender, wide rear taillights, and a dramatically sloping rear fascia with a sharp edge where the tailpipes lurk. The Mark X also has the party piece of the then-trendy power retractable hardtop. It even had glass panels in the roof, kind of like the later VW Eos. But look a little longer, and you can see the similarities. The proportions, and especially the hardpoints around the doors and windshield, are pretty clearly straight off the Thunderbird. And as contemporary reporting showed, everything mechanical in the vehicle was the same as the Thunderbird, from the powertrain to the suspension. It gets the same 280-horsepower 3.9-liter V8 and five-speed automatic as the T-Bird, along with rear-wheel drive. The interior is much more of a departure from the T-Bird, though. It has the retro dual cowl dashboard that would later appear in other Lincoln products including the Zephyr, Navigator, Aviator and MKX. The MKX of course was actually a Ford Edge-derived, front-drive-based SUV, and so hardly related to this Mark X concept, but it did at least have a similar Continental-style grille when it launched. To a certain extent, it's a little bit surprising the Mark X didn't get a green light for production. Since all the mechanical bits were already in production, and not just in the Thunderbird. The platform, called DEW98, was a unique rear-drive platform with fully independent suspension that was used in the Ford Thunderbird, Lincoln LS sedan and Jaguars S-Type and XF. They all were offered with the same 3.9-liter V8, too, with V6 variants of the LS and Jaguars.

Sunday Drive: Trucks and SUVs of all shapes and sizes

The American automotive marketplace is dominated by trucks and SUVs, and so was the last week of coverage on Autoblog. By far, the most popular story of the week was our First Drive of the 2018 Lincoln Navigator. It may look like an old-school lumberer, but in reality Lincoln's flagship is a thoroughly modern, turbocharged-V6-powered, three-row, luxury people mover. The Jeep Wrangler is the world's most recognizable vehicle. So it's no surprise that the next version looks a whole heck of a lot like the last one, and the one before. It's all in the details, which is why we were so excited when Jeep decided to unleash a trio of images showing both two- and four-door Wranglers for us to dissect ahead of the SUV's official debut at the L.A. Auto Show later this year. Past that, spy photos of the next Chevy Silverado and Ram 1500 were predictably popular. See both of those below, and the cap it all off, check out the entire week's worth of SEMA coverage – including the bonkers Hennessey VelociRaptor 6x6 – in our mega image gallery at the bottom of this post. Enjoy! As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2018 Lincoln Navigator First Drive | From black sheep to flagship 2018 Jeep Wrangler revealed: First photos released before L.A. Auto Show debut 2019 Chevy Silverado looks slim and clean beneath the camo 2019 Ram 1500 gets vertical touchscreen infotainment system 2017 SEMA Show Mega Photo Gallery Chevrolet Jeep Lincoln RAM Truck SUV recap sunday drive