1978 Lincoln Continental Mark V Diamond Jubilee Barn Find Extremely Low Miles on 2040-cars

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Ford to launch at least 5 Lincoln electric SUVs by 2026

DETROIT — Ford Motor Co is stepping up plans to extensively electrify its Lincoln brand in North America, as it prepares to introduce at least five new battery-powered Lincoln sport utility vehicles through 2026, three people familiar with the plans told Reuters. Included are battery-electric models that will replace or supplement the Lincoln Corsair, Nautilus, Aviator and Navigator, said the sources, who asked not to be identified. The strategy to electrify Lincoln is a key element of Ford's planned $30 billion investment in EVs and batteries through 2030. Ford announced the $30 billion initiative in May 2021. Lincoln had previously planned to have EVs across its lineup by 2030. Ford has said it will have the annual capacity to build at least 600,000 electric vehicles globally within 24 months, when it aims to become "the clear No. 2 electric vehicle maker in North America" behind Tesla Inc. On Thursday, Lincoln spokeswoman Anika Salceda-Wycoco said it was "too early to talk about specific details around future vehicle or production plans." The first of the new Lincoln EVs, a large crossover about the size of the Aviator, is slated to begin production in late 2024 or early 2025 at Ford's Oakville, Ontario, plant, as part of a $1.5 billion changeover there from combustion-engine to battery electric vehicles, two of the sources said, citing the automaker's plans shared with suppliers. Several more Lincoln EV crossovers, including potential replacements for the compact Corsair and the midsize Nautilus, could be built in Oakville in 2025-2026, said the two sources, who cited internal planning documents. Production plans for those models have not been finalized. Several of the smaller Lincoln EVs will share an improved version of the EV platform that underpins the Ford Mustang Mach E, the sources said. A larger Lincoln SUV, a battery-powered companion to the big Navigator, is scheduled to go into production in 2026, the sources said. It will share a new dedicated EV truck platform with the next-generation Ford F-150 Lightning, the sources said. Ford's plans to transform the Lincoln brand in North America into a mostly electric family of premium utility vehicles parallels an effort at General Motors, where the Cadillac brand has embarked on a similar makeover, starting this year with the midsize Lyriq electric crossover.

2023 Lincoln Navigator makes changes to trim lineup and color menu

Lincoln has been doing its thing out of the way of the big headlines at Ford. The brand hasn't put out an official press release for the Navigator since August 2021, the 2023 Navigator whispering into the new year so quietly we barely noticed. The big SUV got refreshed for the 2022 model year, gaining the brand's ActiveGlide hands-free driving system, Lincoln Enhance over-the-air update capability, a larger 13.2-inch infotainment screen, two new themes for the top-tier Black Label trim called Central Park and Invitation, tweaked front and rear fascias, and a few other bits. For 2023, the changes are mostly decorative and financial. The base extended model known as the Navigator L is gone. The stretched Navigator now comes in Reserve and Black Label only. Flight Blue is no longer on the exterior palette, but Diamond Red Tricoat can be ordered for the base Standard trim as well as the Reserve and Reserve L. The sole powertrain is unchanged, that being a 3.5-liter twin-turbocharged EcoBoost V6 with 440 horsepower and 510 pound-feet of torque sending power through a ten-speed automatic to either the rear wheels or all four. 2023 Navigator prices after the $1,895 destination charge, and their increases from 2022, are: Standard: $81,620 ($3,215) Reserve: $93,830 ($4,730) Reserve L: $96,860 ($5,090) Standard 4WD: $84,620 ($3,215) Reserve 4WD: $96,530 ($5,090) Reserve L 4WD: $99,555 ($5,090) Black Label 4WD: $111,150 ($6,475) Black Label L 4WD: $114,195 ($6,475) As you can see, there are some healthy bumps compared to launch pricing for the 2022 model year. In 2022, the base model dropped by $5, three other trims rose by a few hundred, one trim rose by $1,760, and five climbed by almost $5,000. For 2023, a $5,000 increase is effectively the norm. Getting a Navigator seems to be a little easier than around this time last year when Lincoln made the model custom order only. Now the warning text reads, "Some models, trims and features may not be available. Please contact your local Lincoln Retailer for updates and assistance." Bring money. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lincoln needs a farewell address, not a new marketing plan

The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.