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Why, believe it or not, the Lincoln Nautilus is one of 'America's hottest brands'

  Adidas Sambas, Sol de Janeiro skin care products, Nvidia AI chips, and... the Lincoln Nautilus? In what bizarro world is the Lincoln Nautilus (F) — a nameplate only an Uber driver or your grandfather could love — in the same sentence as those hot brands?  The answer: It made it to Ad AgeÂ’s “AmericaÂ’s hottest brands” list for 2024. In fact, the Nautilus, a midsize crossover, is actually drawing interest from younger buyers. Take that, Boomer.  According to Ad Age, the annual hottest brands list highlights companies and brands that are currently enjoying some kind of buzz or mainstream awareness — no matter how fleeting that may be. Reporters and editors at Ad Age whittled down 60 or so hottish brands to the eventual 20 that made the big cut.  They also try to avoid repeat winners.  But if you're looking for sales or other financial metrics in these rankings, forget about it. The list is more focused on chatter and online buzz.  Back to the Nautilus.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The SUV was redesigned for 2024 with a fresh, tech-laden interior, highlighted by a wrap-around digital dashboard. Such features, apparently, helped. Sales of the latest Nautilus jumped 42% in the first half of 2024 compared to the year-earlier period.  And if you're wondering, kids, the Nautilus comes in a hybrid version as well — a powertrain that has been doing quite well for Lincoln and parent company Ford. Ad Age believes the techy interior look, along with that hybrid powertrain, is responsible for the brand's newfound buzziness.  It also helps that the NautilusÂ’ ad and marketing game plan is as modern as the latest version of the vehicle. For example, it has a relatively new celebrity backer in tennis legend Serena Williams, who will be featured in a new ad campaign later this year.  A hit song of sorts in its ads doesn't hurt either. Called “Kaleidoscope Bliss (The Nautilus Song),” the song was big on social media, of course. LincolnÂ’s creative agency even had the band behind the song, Heavy Duty Projects, release an extended version of the song for fans who were clamoring for more.  “WhatÂ’s really good is that they're recognizing it as the song from the commercial,” Megan McKenzie, Lincoln's U.S. marketing head, said to Ad Age. The new Serena Williams ad will feature the song as well.

2022 Lincoln Corsair starts at $37,300

A week ago, we posted on price increases and reductions Ford applied to the 2022 Escape. Ford Authority reveals that automaker money men have been working similar equations on MSRPs for the Escape's platform mate, the 2022 Lincoln Corsair. Similar to what was done with the Escape, the Corsair sees a small increase on one of the lower trims and reductions on the upper trims. The discounts are offset slightly by the destination charge going up by $100, from $1,095 to $1,195. The entry-level, front-wheel-drive Corsair only goes up by that higher destination charge, its MSRP sticking at $36,105 and coming to $37,300 after destination. Sending power to the rear wheels raises the price by $200, half of that in the MSRP, totaling $39,600.    The Corsair Reserve with front-wheel drive comes down by $2,125, to $42,020. Opting for all-wheel drive shaves the discount a tad to $2,025, for a total of $44,320. This is no freebie, the reduction coming thanks to product planners removing the 14-speaker Reveal Audio System from the list of standard equipment. Putting that stereo back into the Reveal will cost $3,300, but that price is the result of combining options packages so it does include extra equipment. Audiophiles need to choose the Luxury Package, which costs $2,200; however, in order to get the Luxury, they'll also need to choose the $1,100 Elements package, a cold-weather group with features like a heated steering wheel and seats, and windshield wiper de-icer.    Note, at the time of writing, the Corsair Reserve configurator is a little confusing. It still lists the "Revel Audio System with 14-Speakers including Subwoofer" as standard under the Radio Type tab. Under Audio Upgrade, it lists "Lincoln Premium Audio System with 14-Speakers Including Subwoofer," and wants to charge $3,300 for that. This is backward. The Lincoln Premium Audio is a 10-speaker system, and it's the one that comes standard in 2022.  The Corsair Grand Touring, which only comes with all-wheel drive, drops $60 on MSRP but overall climbs by $40 with the destination charge, to $51,525. The Corsair, like the Escape, is due for a refresh for the 2023 model year that could bring a new powertrain besides the expected interior revisions. A brand new Escape/Corsair duo has been predicted for 2025. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Feds Probe Power Steering In 938,000 Ford Midsize Cars

U.S. safety regulators are investigating complaints that the power-assisted steering can suddenly fail on three Ford midsize car models. The probe covers 938,000 Ford Fusion and Lincoln MKZ cars from the 2010 through 2012 model years, as well as the 2010 and 2011 Mercury Milan. The National Highway Traffic Safety Administration says it has received 508 complaints alleging that the cars lost power-assisted steering, causing increased steering effort. Four complaints say the problem caused crashes, but no injuries were reported. The agency says in documents posted Monday on its website that in many cases, a warning message appeared as the failure happened. Restarting the car corrected the problem in some cases, but the problem returned in others. The agency says it will check the scope and frequency of a problem. It could seek a recall. Ford says it's cooperating with the probe. Shares of Ford Motor Co. rose 6 cents to $14.65 in morning trading Monday. Its shares are down 14 percent over the past year. Related Gallery Our Favorite Hot And Sporty Cars For 2015 Recalls Ford Lincoln NHTSA Ford Motor Company power steering mercury milan investigation