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2018 Lincoln Navigator ad has more weird Matthew McConaughey

Now that new 2018 Lincoln Navigators are on their way to dealers, it's once again time for Matthew McConaughey to be weird behind the wheel in a new commercial. Things start out normally enough with the actor sitting in the SUV at a railroad crossing. But don't worry, it gets strange soon enough because for the rest of the commercial, McConaughey just drums on the Lincoln's steering wheel, a bit like in that disconcerting lunch scene in The Wolf of Wall Street. And the whole time, the actor doesn't say a word. He just drums along to the train and the crossing bells. Then he drives away. And that's it. It's just McConaughey drumming. The ad actually doesn't even show much of the Navigator, and obviously there isn't a word said about it. The most you might be able to learn about the Navigator from this commercial is that it's an SUV, it has an interior that has chrome and leather, and it has those "piano key" buttons for the shifter. We get that the first McConaughey commercials went viral and were frequently parodied for how bizarre they were, and the last Continental ad was also pretty off-the-wall. That was all good for getting attention from younger buyers, but we wonder if these ads are losing their punch and effectiveness. And if they have, then this ad doesn't do anything else to give buyers a sense of what the Navigator is. That's a shame, because the newest Navigator has a lot going for it. Instead, we get McConaughey drumming. Enjoy. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Celebrities Marketing/Advertising Lincoln SUV Luxury Videos lincoln navigator

2020 Ford Explorer nabs IIHS Top Safety Pick+ rating after updates

The 2020 Ford Explorer has been named a Top Safety Pick+ by the Insurance Institute for Highway Safety, the agency's best rating. The redesigned Explorer initially fell short of that mark, however, only making the grade after Ford introduced a running change to the vehicle's design starting in May 2020 — a change made to the 2020 Lincoln Aviator as well. To achieve a Top Safety Pick+ award, a vehicle must have a Good performance rating in all six of the agency's crash tests. It also must have Acceptable or better ratings for all of its available headlamps and must earn Advanced or Superior ratings for its automated collision avoidance systems in tests of their performance against pedestrians and other vehicles. The 2020 Explorer initially achieved only an Acceptable performance in the IIHS's driver's-side small-overlap crash test, as the agency found a risk of injury to the driver's left foot due to intrusion into the footwell. Ford subsequently modified the design of the front subframe in a running change to Explorers and to Lincoln Aviators built after May 2020. The modified Explorer was re-tested, and this time the model achieved a Good performance in the driver's small-overlap test. That, combined with a Superior performance in both tests of the standard collision-avoidance system plus Acceptable ratings for both headlight systems, pushed the 2020 Explorer over the goal line to Top Safety Pick+. The Aviator, which shares the Explorer's platform, has received the same modification and achieves the same crashworthiness ratings. However, its standard headlights are judged Marginal, and therefore the 2020 Aviator achieves only the Top Safety Pick rating (even though its optional curve-adaptive LED headlights are judged Good). Related Video:

Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.