1970 Lincoln Mark Iii Base 7.5l on 2040-cars

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2017 Lincoln Continental pricing undercuts Cadillac CT6

For 40,000 people interested in purchasing a new Lincoln Continental, today is the day they've been waiting for. We have the full and complete list of prices and optional extras for the luxury brand's big, new sedan. The Continental will be offered in four trims – Premiere, Select, Reserve, and Black Label. The Premiere starts at $45,485 (including $925 in destination pricing), while the Select kicks off at $48,440. Speaking of the Select, the base 3.7-liter V6 can be swapped for a 2.7-liter EcoBoost V6, if you've got $2,250 to burn, driving the price up to $50,690. Going to the Reserve gets you more kit and the 2.7-liter comes standard, but the price increases to $54,840. Finally, the base Black Label starts at $63,840. In the case of both the high-end trims, Lincoln will let you upgrade to the eagerly anticipated 400-horsepower, 3.0-liter V6 for $3,265. All-wheel drive is a $2,000 option regardless of trim or engine. Standalone options include Lincoln's "Perfect Position" seats, a $1,500 feature that adds 30-way adjustability. It's easy to drive those prices up, of course. Lincoln is offering five options packages, spread across the Select, Reserve, and Black Label trims. The Select Plus (blind-spot monitoring and Sync 3) adds $1,255 to the price of the Select. The $695 Climate Pack (automatic high beams, heated rear seats, a heated steering wheel, and rain sensing wipers) and $3,105 Technology Pack (360-degree camera, adaptive cruise control, Enhanced Active Park Assist, lane keeping assist, and forward collision warning) can be added to the Select, Reserve, and Black Label. The $4,300 Rear-Seat Pack (heated, cooled, and multi-contour rear seats, inflatable rear belts, and a panoramic sunroof) will pamper backseat passengers on the high-end Reserve and Black Label, while the $5,000 Luxury Package will add LED headlamps and a 19-speaker Revel stereo to the Reserve trim. Standalone options include Lincoln's "Perfect Position" seats, a $1,500 feature that adds 30-way adjustability. That's just silly. More common features include a $1,130 Revel stereo, a $1,750 panoramic sunroof, $750 20-inch wheels, and a $335 CD player. So yeah, don't expect many of those base prices to make it to the showroom without some swelling. By our math, the Conti tops out at a cool $82,400. Lincoln says it's big target for the Conti is Audi A6, and its pricing matches up neatly with that car. The front-drive 2.0-liter turbocharged A6 Premium starts at $47,125.

Lincoln dons the Black Label

"We're really trying to simplify for the customer on their terms." - Paul Bucek
Lincoln is launching a Black Label service and customization program in December at 32 dealerships across the country in a bid to attract new and more upscale customers.

Watch 14 hot rides take over concept car lawn at Pebble Beach

The Pebble Beach Concours d'Elegance is an annual celebration of the beautiful, old cars that grace Monterey Car Week. But Monterey – and Pebble – features lots of newer metal, too, and that includes the concept lawn at Pebble Beach. Now, "concept lawn" isn't a totally accurate name anymore, and you'll see why in the list below. This year especially, plenty of production cars can be found in the area once reserved for the conceptual. Still, we're happy to see them. Here's what's featured this year: Alfa Romeo 4C Spider Audi R8 BAC Mono Bentley EXP 10 Speed 6 BMW 3.0 CSL Hommage R Buick Avenir Galpin-Fisker Rocket Speedster Hyundai HCD-16 Vision G Coupe Icona Volcano Infiniti Q60 Lamborghini Asterion LPI 910-4 Maserati Ghibli McLaren 570S Rolls-Royce Wraith By our count, that's seven concepts out of fourteen cars. But it still makes for one hot group of metal. Check 'em out in the gallery above. Related Video: Related Gallery 2015 Pebble Beach Concept Car Lawn View 38 Photos Image Credit: Copyright 2015 Drew Phillips / AOL Design/Style Alfa Romeo Audi Bentley Buick Infiniti Lamborghini Lincoln McLaren Porsche Concept Cars Videos Original Video Pebble Beach