2019 Lincoln Mkz/zephyr Awd 2.0t Reserve(2)-edition on 2040-cars

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Lincoln Aviator to return as a concept in New York

The keen Canadian eyes at Autoguide spotted on Lincoln Canada's Twitter feed that the Lincoln Aviator will be resurrected at the 2018 New York Auto Show in two weeks, albeit in concept car form. Given that today's Continental and Navigator were previewed with thinly veiled concepts, it's therefore safe to assume that we'll eventually see a production Aviator. According to Automotive News back in 2016, Aviator should be a three-row crossover based on the next-generation Explorer. So essentially, it will replace the MKT, which was last seen picking people up at your local airport and essentially nowhere else. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. For those of you who don't recall, this would not be the first Lincoln Aviator. The original sold from 2002 to 2005 was also based on the Ford Explorer, and although relatively well-received by car reviewing types at the time, it never caught on with the buying public. Its failure is still a bit surprising given the similar SUV fever of that era. The resurrection of the Aviator name also coincides with the return of Continental and the introduction of Nautilus, which replaces the MKX. However, have no fear MK enthusiasts, the MKZ and MKC still live on. You can be in charge of letting people know just exactly which cars those are. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

MyFord Touch getting buttons and knobs back to counter criticisms

Ford deserves credit for being a front-runner in offering advanced infotainment technology with its Sync and MyFord Touch systems, but continued consumer complaints over its confusing touchscreen interface and capacitive controls has made the automaker relent. The Wall Street Journal reports that physical buttons and knobs for controlling tuning and volume will be coming back to Ford vehicles equipped with the controversial infotainment system.
The 2013 F-150 with MyFord Touch gives us a glimpse of what the new layout with buttons and knobs might look like, as Ford says a similar balance of touch screen capability and buttons/knobs are what's being planned for future models. And, while capacitive controls have no fans in the halls of Autoblog, many of Ford's models with MyFord Touch do have a large physical knob for adjusting volume with integrated buttons for tuning and advancing tracks, though most of those are models with the optional upgraded Sony Audio system. Lincoln models with MyLincoln Touch, however, feature only capacitive controls for all stereo and climate functions.
Despite receiving enough complaints to throw buttons and knobs back into the mix (a move that reminds us of BMW's iDrive trajectory, among others), Ford reports that Sync and MyFord Touch have still been sold on 79 percent of its 2013 model year vehicles, a number it claims is double the rate that Honda and Toyota are getting for their infotainment systems. Ford also states that owners who do opt for the duo of technologies are more satisfied with overall vehicle quality than those who don't have it.

Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.