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2022 Lincoln Navigator priced at just $5 more than last year

The 2022 Lincoln Navigator still isn't listed on the Lincoln site at the time of writing, but Ford Authority says it has a price — one you'll not be surprised to hear is higher than that of the 2021 Navigator. The 2022 Navigator Standard sets the baseline with an MSRP of $76,710, or $78,405 with destination, a trifle of an up-charge at just $5 more than last year's trim. After that, premiums for the tech and feature updates given to the new Navigator climb quickly except in the case of the lengthened Standard L in rear-wheel-drive guise. That trim comes down by $200 on its MSRP, going up overall by $200 because of the updated destination fee, totaling $81,400.    2022 Navigator prices and their differences from last year are: Standard: $78,405 ($5) Standard L: $81,400 ($200) Reserve: $89,100 ($4,955) Reserve L: $91,770 ($4,760) Standard 4WD: $81,405 ($735) Standard L 4WD: $84,400 ($530) Reserve 4WD: $91,440 ($1,760) Reserve L 4WD: $94,465 ($4,785) Black Label 4WD: $104,675 ($4,725) Black Label L 4WD: $107,720 ($4,570) All Navigators will benefit from Lincoln Enhance, the brand name for Lincoln's over-the-air software update capability, and the improved Amazon Alexa integration that can respond to more natural language. The substantial rises on the Reserve and Black Label trims pay for ActiveGlide and CoPilot360 2.0. ActiveGlide is the advanced driver assistance tech that allows hands-free highway driving if the right conditions are met (it's known as BlueCruise on Fords). Using adaptive cruise control with stop-and-go capability, lane centering and traffic sign recognition, the system can be activated on more than 130,000 miles of divided highways in North America. To help ensure hands-free doesn't turn into attention-free, ActiveGlide monitors the driverÂ’s head and eye positions with a driver-facing camera. Lincoln Co-Pilot360 2.0 bundles more ADAS like forward collision warning, pedestrian detection, and dynamic brake support, and for 2022 adds Intersection Assist and Active Sense Park Assist 2.0. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lincoln and MKZ propose brand reinvention

Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promotional video.
Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.
The video is likely to be the first of many in a large advertising blitz by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. Scroll down to watch the video.

Ford tweaking Model E dealer program to address dealer concerns

Ford's been working on its strategy and sales reorganization for a couple of years, the initiative that created the Blue (ICE), Pro (commercial), and Model E (electric) divisions. On the Model E side, part of continuous reworking of the EV arm has been in response to dealer lawsuits filed in numerous states, since Model E not only stipulated investments of anywhere from $500,000 to $1.2 million, the automaker initially wanted dealers to set no-haggle pricing, offer remote pickup and delivery for service appointments, and build chargers that would operate around-the-clock. Another big part of the tweaks to Model E is the continually unstable ground the entire electric project is built on. As part of understanding what dealers are facing and how to keep the electric wheels turning, Automotive News reports that the automaker held 11 meetings with dealers this year in six cities. Based on the feedback, more changes are coming to Model E as soon as next month.   During the roadshow, Ford told dealers to pause their investments into getting certified for Model E. This directive followed a corporate change in plans as Ford pulled investments in battery-electrics in favor of consumers' choice for hybrids. The head of Ford Blue — the internal-combustion-powered division that, with Ford Pro, has been paying the bills as Model E posts big losses — told AN, "We don't want them to make any decisions between now and the middle of June, when you can maybe have a more informed decision-making process based off what we work out with council in the next few weeks." One change has already been made public, the VP of EV programs telling an AutoNews business conference audience, “What weÂ’re finding is more dealers want to be involved in it and we donÂ’t want to be exclusive to just a handful, and so weÂ’re making a change where weÂ’re opening up that and not requiring as many certifications or investments for a dealer to participate in the EV revolution." Don't take that comment as a revelation; since the beginning, dealers complained about being excluded and needing to throw so much money at the program. Take that comment as Ford needing to find a better way in the "rapidly changing" environment. The official list of updates won't come until next month, when Ford meets its dealer council, and it should touch on topics beyond EVs.