2014 Lincoln Mkz/zephyr Sedan on 2040-cars

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Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.

Junkyard Gem: 1982 Lincoln Continental Mark VI Bill Blass Edition

From the 1976 through 1992 model years, Lincoln sold Designer Edition members of the Mark Series personal luxury cars. At one time or another, the Givenchy, Versace, Pucci, Cartier, and Bill Blass brands partnered with Lincoln to make snazzed-up Marks IV, V, VI, and VII. I'm always on the lookout for these blinged-out land yachts as I patrol for Junkyard Gems, and I've managed to find a handful over the years. Today, we've got a tattered-but-still-glorious Bill Blass Mark VI from the waning days of the Late Disco Period. Bill Blass got his start in the United States Army, designing phony inflatable tanks to fool the Nazis prior to the D-Day invasion in World War II. After that, his company became a major player in the fashion world, and Ford put the BB anchor design on plenty of Lincoln Marks. This Bill Blass Mark VI got red body pinstripes and red decorative belting on the leather-upholstered seats. A faux-convertible "diamond grain carriage roof" went on the Designer Edition Mark VI coupes (you could buy the '82 Mark VI Pucci Edition as a sedan). This roof is on the tattered side, but you get the idea. The "wire spoke" aluminum wheels on the Designer Edition cars look much nicer than the wire-wheel-influenced hubcaps that went on lesser Mark VIs. The Mark III through Mark V were siblings of the Ford Thunderbird, but the 1980-1983 Mark VI lived on the new Panther platform and its closest relatives were the regular Continental and Town Car. Yes, this car is a not-so-distant cousin to the Crown Victoria P71 Police Interceptors that stayed in production through 2011. Under the hood, we see the good old Ford Windsor 302 engine, also known as the 5.0 V8. Power wasn't so great— 140 horsepower and 231 lb-ft— but the curb weight of the Mark VI came in at well under two tons, a 700-pound weight reduction compared to the vast Mark V. The Mark VI seems to be the forgotten Mark, overlooked between the rococo V and the speedy Fox-based VI. A digital-tuner AM/FM radio with four speakers and cassette player was heavy-duty audio stuff in 1982. A digital instrument cluster showed the world that you were ready for… the future.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. What's not to love about the Mark VI?

Lincoln Aviator backup camera failure spurs recall

Ford Motor Company has announced a recall of certain Lincoln Aviator SUVs to fix faulty rearview cameras. The recall is for 2020 and 2021 model-year Aviators. A total of 34,975 vehicles in the U.S. and another 3,053 in Canada and 379 in Mexico are affected. The image processing module can fail, resulting in the loss of the camera feed when in reverse. Ford says it knows of no accidents or injuries related to the defect. Owners of the affected Aviators will be notified beginning May 19. Dealers will update the software in the modules. In the meantime, Autoblog reminds drivers that if they experience backup camera failure, they can revert to the old-fashioned method of turning in their seat and looking out the back window when reversing. Auto News Recalls Lincoln SUV Luxury