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2022 Lincoln Aviator Review | American luxury in the best way

In Lincoln's heyday, its cars were big, powerful and extravagant. They embodied the idea of American luxury in the best possible way. The 2022 Lincoln Aviator shows the brand has recaptured the essence of those good old days, while still pushing forward into the future with the latest tech offerings and an available plug-in hybrid powertrain that provides competitive all-electric range and a staggering amount of power. It's also a style leader, particularly inside, which was true of Lincoln's midcentury classics, but obviously missing for the better part of 30 years. Practically speaking, the Aviator is a fully competitive entry in the three-row luxury segment, capable to making a strong case for itself among (relative) lower-cost entries like the Acura MDX and Volvo XC90 as well as larger, upper-crust offerings like the Mercedes GLS and BMW X7. Its generous interior size and feature content has a lot to do with it, but so does the fact that Lincoln didn't mess around under the hood. Its base engine is more powerful than most of its competitors' engine upgrades, while that plug-in hybrid's 630 pound-feet of torque makes you wonder whether someone made a typo. They didn't. Basically, there's a lot to love about the Aviator, and crucially, a lot that makes sense. Interior & Technology  |  Passenger & Cargo Space  |  Performance & Fuel Economy What it's like to drive  |  Pricing & Features  |  Crash Ratings & Safety Features What's new for 2022? Changes are light for the 2022 Aviator. The Reserve trim picks up additional standard features: wireless charging, a head-up display and phone-as-key. There's also a new Monochromatic package that adds black wheels and replaces bright work with body-colored trim. It's very 2022. 2020 Lincoln Aviator Grand Touring Black Label View 34 Photos What's the Aviator interior and in-car technology like? No other company's interiors look anything like the midcentury-inspired palace of cool you get in the Aviator. All versions are available with distinctive color schemes (including the base model shown below right in Sandstone), but the Black Label trim level stands out the most with its three available "themes" of "Chalet," "Flight" and "Destination" (below left) that get special colors and trim types. The quality of some plastics and the fit-and-finish aren't up to Mercedes or BMW levels, but everything looks so special that it covers whatever deficit exists.

Is this the production version of the Lincoln Zephyr concept?

Lincoln stepped out of the sedan segment when it ended production of the Continental in late 2020, but it's already planning a comeback. Leaked patent images suggest that the stylish Zephyr concept unveiled at the Shanghai show earlier in 2021 is well on its way to production. Uncovered by Japan's Sun News, the sketches show the outline of an elegant-looking sedan whose proportions match the Zephyr's almost perfectly. It's a three-box sedan with a long wheelbase and an almost fastback-like roof line. Some details tell us we're not merely looking at renderings of the concept, like more realistic headlights, redesigned air intakes in the front bumper, bigger door mirrors, and a reshaped rear bumper. These are the changes we'd expect Lincoln to make in order to turn the concept (pictured below) into a car it can build and sell. Lincoln Zephyr Reflection View 5 Photos Powertrain specifications were not leaked, though we're guessing the sedan will use turbocharged engines sourced from the Ford parts bin. Similarly, we don't know what it looks like inside; the concept's cabin featured a two-spoke steering wheel and an extra-wide screen. Just like the exterior design, the interior was futuristic enough to earn the "concept" label but not to the point where building it wouldn't be feasible. Lincoln hasn't commented on the patent images, but it has already confirmed plans to turn the Zephyr into a production car. The model is scheduled to make its official debut later in 2021, though there's a catch: It will exclusively be sold (and presumably built) in China. As of writing, nothing suggests the firm will add another sedan to its lineup in the United States, where demand for low-riding cars has crashed. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Lincoln Navigator Black Label Inside and Out

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.