2010 Lincoln Mkz on 2040-cars

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2013 Lincoln MKS EcoBoost

A Bench-Warmer In Waiting
I hail from Cleveland, and that means I'm familiar with sports franchises that are always falling short of championships. The Indians, the Browns, the Cavs - they've all come close, but being a resident of C-Town means learning to appreciate the effort more than a reward that never seems to come. So I can appreciate the situation in which Lincoln finds itself today, one where the past is full of repeated attempts to be competitive, and looming on the future's horizon is the next hope on which everything hinges.
That next hope for Lincoln is not the car you see here, but rather the smaller, all-new 2013 MKZ sedan. Like LeBron James entering Gund Arena for the first time, the MKZ will enter dealerships this fall as the brand's chosen savior, markedly more stylish, advanced and desirable than anything offered by Lincoln in recent memory. And that would make this car, the 2013 Lincoln MKS EcoBoost, one of the other 20 guys whose names I can't remember who played alongside LeBron during his rookie season.

Monochromatic Package spreads to Lincoln's Corsair, Nautilus, and Aviator

Lincoln is catering to buyers seeking a mostly chrome-free SUV by making the optional Monochromatic Package available on the Corsair, the Nautilus, and the Aviator. It was inaugurated by the Navigator in 2019. Inspired by current trends in fashion and interior design, the Monochromatic Package bundles a darker grille, tinted emblems, body-colored mirrors, and darkened trim pieces all around. It also includes black 20- or 22-inch alloy wheels, depending on the model. Lincoln made no mention of modifications in the cabin. 2021 Corsair and 2021 Aviator buyers who tick the Monochromatic Package box will be asked to choose from three colors named Pristine White, Infinite Black, and Asher Gray, respectively. The Monochromatic-equipped 2020 Nautilus will exclusively be offered in Infinite Black, while the 2020 Navigator carries on with Pristine White, Ceramic Pearl, and Infinite Black as its color options when buyers add the package. Lincoln hopes expanding the Monochromatic Package's availability will allow its SUVs to keep building momentum, but pricing information hasn't been announced yet. For context, the chrome-free look costs $3,495 on the 2020 Navigator, and it's exclusively offered on the mid-range Reserve model priced at $83,665. Like parent company Ford, Lincoln is increasingly reliant on its crossovers and SUVs. It confirmed its last two sedans, the MKZ and the Continental, will retire without a replacement in sight after the 2020 model year.

Ford's Galhotra succeeds Farley as head of Lincoln

Ford Motor Company is announcing a major personnel shakeup that could have a dramatic effect on the future of the Lincoln division. Kumar Galhotra (pictured above), currently vice president of engineering at Ford for all of its vehicles worldwide, is taking over as the president of the luxury brand on September 1, replacing Jim Farley. The automaker is also hiring a new head of advanced engineering.
Galhotra has a huge job ahead of him as the new boss of Lincoln worldwide, overseeing product development, marketing, sales and service. His task is to turn the luxury division into a world-class brand as quickly as possible, and he reports directly to Ford President and CEO Mark Fields.
"These changes underscore our commitment to build on the success of our One Ford plan by accelerating our pace of progress. They also make clear we are serious about Lincoln as a world-class luxury brand and that product excellence and innovation are what will deliver growth and define our entire company going forward," said Fields in the company's announcement.