We Finance! 2007 Lincoln Mkx Fwd Power Panoramic Roof Heated/cooled Seats on 2040-cars

Auto blog

2019 Lincoln Navigator gets slight price hikes, crosses six-figure mark

As of the end of June this year, all-new Lincoln Navigator sales are up by triple digits over last year. No wonder, as Lincoln's flagship has impressed us on both our initial drive and again recently on a 900-mile road trip. Even if numbers slump some between now and the end of the year, the full-sized luxury SUV should achieve sales not seen since 2007, when it sold 24,050 units. That would help explain why the Navigator's already had one price increase this year, in June, when MSRPs across the range went up $500 and the destination charge rose another $100. According to order guides, prices for the 2019 model year will go up even more. The entry-level Premiere trim gets bumped by another $650, while the Reserve trim climbs by $3,500. After the $1,295 destination fee, the 2019 Navigator Premiere starts $74,500, and the Select trim rises by $1,000 to $78,850. Neither of those trims add additional equipment to offset the additional cost. The Reserve price hike to $86,500 does capture the cost of the Technology Package, which will come standard. On the 2018 Navigator, that package, which bundles aids like adaptive cruise control and autonomous emergency braking, is a $2,640 option, so the net price jump for the trim is $860. The Black Label price drifts upward by $2,190 to $97,690, but the 2019 models will throw in 30-way power seats as standard. Those thrones being a $1,250 option on 2018 models, the net increase is then $940. The long-wheelbase L models will all go up by the same amount as their non-L counterparts, which puts the Navigator over the $100K mark for the first time; the 2019 Black Label L will need $100,890 to put in a suitable driveway. That's just $700 less than the list price of the 2019 Cadillac Escalade ESV Premium, but Cadillac incentives mean the Lincoln would actually cost thousands more. Lease prices have gone skyward, too. Cars Direct found that in the middle of this year, the average monthly cost for a 36-month lease in California was $1,023, a $131 increase compared to lease prices in February. Two months later, the average monthly cost in California has gone up another eight dollars, to $1,031. That's only $14 less per month than the lease for an Escalade Luxury, even though the Cadillac has a list price $9,500 higher. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.

2017 Lincoln Continental spied on the inside

We just saw the lightly camouflaged exterior of the 2017 Lincoln Continental a few days ago, and a new set of spy shots now give us an even better look inside the upcoming luxury sedan. Where the outside largely brings the concept's design to the road, the production interior shows far more compromises. Rather than the expanse of blue leather and Alcantara upholstery, Lincoln's stylists tone things down with a mostly black cabin. While less overwhelming than on the showcar, there's still no shortage of chrome because strips of the shining metal outline nearly every surface. Wood accents also help add some visual interest. The general cabin layout remains close to the concept. The infotainment system gets prime position near the top of the center stack, and the buttons for the transmission sit vertically on the left side of the screen. The design then flows to an angled console that features physical controls for things like the radio and HVAC. These photos provide another view at the nearly undisguised exterior, too. The Lincoln emblem at the front is chrome on this test car, and you can now spot more shining trim underneath the grille. Also look close for a better view of the door handles along the beltline. We expect the full reveal of the production Continental at the Detroit Auto Show in January. Related Video: