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Lincoln again asking dealers to move out from under Ford's roof

Lincoln is once again looking at ways to stand out from parent company Ford and establish itself as a credible player in the luxury segment. The company has returned to its plan for standalone showrooms to give its sales and image a boost. In 2018, Lincoln asked 150 Ford-Lincoln dealerships in its 30 biggest American markets to make plans for a standalone showroom by July 2019, and inaugurate it by July 2021. Of those stores, 72 signed on — but the others resisted, partly because the move requires investing millions of dollars. Lincoln put the campaign on hiatus in December 2018, and now Automotive News has learned it's ready to relaunch the plan after finding a middle ground that satisfies both executives and store owners. The publication said dealers gained more freedom to choose how big of a store they build; square foot requirements are no longer tied to the market size. Lincoln also agreed to treat dealers who don't comply more fairly, notably by reducing financial penalties, and it made the aforementioned deadlines more flexible. Standalone Lincoln stores must now be completed by July 2022. The move makes sense, at least on paper. As Autoblog reported in 2018, research shows dealers with standalone showrooms sell more cars. The handful of Lincoln retailers that sell cars in purpose-built showrooms have seen their sales increase considerably faster than those who display the firm's models next to Ford-badged vehicles. Customers "want to buy a luxury product in a luxury environment," explained Robert Parker, Lincoln's head of marketing, at the time. Lincoln was historically tied to Mercury, though the Continental also incongruously shared showroom space with the De Tomaso Pantera during the early 1970s. Lincoln moved under Ford's roof when Mercury was done away with in 2011, and it began experimenting with standalone stores in the early 2010s. Auto News Lincoln

Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.

Lincoln Sync 3 Infotainment Review | Clean and eminently usable

Many of the newer Lincoln products might be vastly different in design and experience than their Ford counterparts, but infotainment software is still heavily shared between the two brands. That said, Lincoln has made a great effort to make its version of Sync 3 feel more upmarket and premium compared to Ford’s. If you can think of it in terms of Android smartphones, Sync 3 in Ford vehicles is like stock Google software. Sync 3 in Lincoln products is akin to SamsungÂ’s UI, which amounts to a totally new look and added features. The core interface remains the same across the two brands. LincolnÂ’s snazzy new look can be customized with a few different color combinations, but they generally all consist of muted tones that exude old-world luxury more than the heavy-handed blue hues on Ford's version of Sync. One convenient commonality between the two is Apple CarPlay and Android Auto capability, both of which require wired connections. Some may find the functionality of the Apple/Android interfaces to be compromised as detailed in our Ford Escape interior driveway test). Sync 3 has a bottom bar of quick toggle, commonly-used apps, and a Home button in the top left corner. It makes getting to any particular set of menus quick and painless. Squared-off icons are used within menus with large font and intuitive scrolling functionality. There are no redundant scroll wheels or touchpads to control the screen interface in any of LincolnÂ’s vehicles, so youÂ’ll need to be comfortable with a touchscreen. Thankfully, there are hard buttons on the dash for the climate controls and common audio functions.  Lincoln Sync 3 Infotainment View 10 Photos In the Lincoln Navigator weÂ’re using to demonstrate the technology, Sync 3 is smooth and generally free of hiccups. However, itÂ’s not infallible and tablet-smooth as plodding through BMWÂ’s or MercedesÂ’ latest infotainment systems is. Lincoln uses Sync 3 on all of its current models, and in the Navigator, itÂ’s playing on a large 10-inch screen. The added luxury features for Lincolns tends to dictate all of the extras you see in the software. There are settings for a vast array of ambient lighting, hugely complex seat controls (for the 30-way massaging seats) and a number of customization options for the excellent Revel audio system (optional). Lincoln differentiates itself even further with the fully digital instrument cluster flanking the big screen.