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Lincoln Zephyr for China puts brand back in the sedan game

Lincoln abandoned the sedan segment in the United States, but its Chinese division isn't ready to pivot toward a range made up exclusively of high-riding models. It has introduced a sedan named Zephyr at the Guangzhou Auto Show that was developed solely for China and will be manufactured locally. If the name sounds familiar, you're either well-versed in the history of American luxury cars or you've been keeping up with the news lately. Lincoln's original Zephyr was a stately, V12-powered model available in several different body styles and sold between 1936 and 1942. More recently, the nameplate appeared on a thinly-veiled concept introduced in Shanghai as a preview of the production-bound model. Unsurprisingly, the sedan has changed little in its transition from a design study to a series-produced car. It gained bigger and more realistic-looking headlights and a redesigned front end, and it grew a pair of conventional door mirrors (the concept was fitted with cameras). Out back, the bumper gets a new look and the lighting elements have changed, though the light bar is still oddly reminiscent of the Audi A7. What hasn't been tweaked are the Zephyr's proportions: It's sleek, fastback-like, and one of Lincoln's best-looking modern sedans. "Every detail from the inside out is crafted based on a deep understanding of our young Chinese clients," said Mao Jingbo, president of Lincoln's Chinese division. This is an interesting statement; Lincoln is targeting a clientele that, on our side of the Pacific, isn't typically found inside of one of its showrooms or seen behind the wheel of a sedan. To that end, the interior gains a tremendous amount of technology including a 12.3-inch digital instrument cluster and a 27-inch touchscreen that takes up the entire dashboard. We know that the Zephyr offers Lincoln's largest puddle lights (which are referred to as a Welcome Mat), four Relaxing Modes, several "digital scents," and a 128-color ambient lighting system. What we don't know much about is what's under the hood: The only specifications released by the firm outlines a 2.0-liter engine, presumably a four-cylinder, that's bolted to an eight-speed automatic transmission. Lincoln will begin selling the Zephyr on the Chinese market in the first quarter of 2022. The sedan will be built in China as well, which is a first that the company is proud of. And nothing suggests it will be sold outside of its home market — let alone in the United States.

Lincoln Star Concept provides a glimpse of four upcoming EVs

The auto industry is in the midst of what has been called a once-in-a-century transformation as it shifts to zero-emissions propulsion. As it happens, this year also marks Lincoln’s 100th anniversary. There were actually Lincolns a few years earlier, but Lincoln counts Feb. 4, 1922, when Henry Ford purchased the company, as its birthday. Like many, Lincoln wants to electrify its lineup, and plans to introduce four new battery-electric vehicles by 2026. Today it unveiled the car that will inform that future, the Lincoln Star Concept. “ItÂ’s a clean-sheet of paper to help us get through the next four products,” chief exterior designer Earl Lucas told Autoblog at a preview. But when asked whether it's a crossover, LincolnÂ’s representatives resist dropping it into any existing categories. Global Design Director Kemal Curic describes it as a “new species.” It lacks the upright, two-box design of crossovers and SUVs dotting AmericaÂ’s roads. Instead it has a dramatically raked A-pillar and an even more acutely angled rear. The greenhouse area tapers towards the rear, and the main body has a distinct anti-wedge silhouette. To these eyes, it has almost wagon-like proportions. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The other hallmark of the Star is its use of lighting. Illuminated surfaces can be found throughout the car — on logos where badges would normally reside, on a thin band that outlines the roof, and on fingernails that trace the wheel arches. ThereÂ’s also an unmissable light bar that spans the leading edge of the nose before curving up over the fenders and to the A pillars. ItÂ’s reminiscent of the chrome strips on the blade-like fenders of the 1961 Continental, but the designers we talked to denied that resemblance. The Star is decidedly anti-chrome, and lighting takes the place of that brightwork. Throughout our walkaround, designers used phrases that evoked a jet age view of transit. “ItÂ’s the journey, not the destination,” said Lucas. Curic uses the term “in flight” when talking about driving modes. Chief interior designer Robert Gelardi called it “the romance of travel.” ItÂ’s as if the Star was channeling a time when Lincolns like the Continental Mark II, once the most expensive domestic car ever sold, bore the American standard around the world and went toe-to-toe against the likes of Rolls-Royce.

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.