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Lincoln prepping MKZ re-launch?

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.
The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.
According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Honda, Volvo, Lincoln are North American Car, Utility and Truck of the Year

The Detroit Auto Show has officially kicked off, as it always does, with the announcement of the North American Car, Utility Vehicle and Truck of the Year winners. For 2018, those are the Honda Accord, Volvo XC60 and Lincoln Navigator, respectively. The Honda Accord beat out two other finalists, the Toyota Camry and the new Kia Stinger. The Accord stood out for its styling, drivability and standard equipment. The Volvo XC60 came out ahead of the Alfa Romeo Stelvio and Honda Odyssey minivan. It was chosen for its luxury, ride and value when equipped well. The Lincoln Navigator, a heavily updated model that remained true to the concept car on which it was based, beat the Ford Expedition, as well as the only pickup in the list, the Chevrolet Colorado ZR2 (which was a finalist for Autoblog's own Technology of the Year Award). NACTOY juror Ron Sessions complimented the "more dramatic update" compared to the Expedition. "With its design now aligned with the Continental, the Navigator becomes an even more important image — and the profit-maker for Lincoln," he said. The NACTOY Awards have been around since 1994. A panel of 60 judges, all automotive journalists, whittle the list down to three finalists in each category before announcing the winners in January. The Utility Vehicle category was added for 2017. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Honda Accord Touring 2.0T View 106 Photos Related Gallery 2018 Volvo XC60: First Drive View 22 Photos Related Gallery 2018 Lincoln Navigator: First Drive View 53 Photos News Source: NACTOY Auto News Detroit Auto Show Honda Lincoln Volvo Truck Crossover SUV Luxury Sedan 2018 detroit auto show north american car of the year NACTOY north american truck utility of the year