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Lincoln to get high-end Harman Revel audio in 2015

"They've never been in autos before, and this is going to be an absolute point of differentiation for us." – Matt VanDyke Lincoln executive Matt VanDyke admits he was "moderately interested" when he heard his brand was considering a partnership with a high-end speaker company. Then he listened to the silky sound they made. "I sat there and I was blown away," he said. That may be overselling the speakers, but they do sound good – we know, we've checked 'em out. Lincoln is betting subtle enhancements – like Harman's Revel audio systems – will help the historic automotive brand appeal to a new generation of buyers. The companies announced a 10-year deal on Wednesday to place Revel speakers in Lincoln cars and trucks beginning in 2015 models. Terms were not disclosed. Though Revel is a new name, Harman has long offered a wide array of car under other brands, including Harman Kardon, Infinity and Lexicon. The partnership launches with the next-generation MKX crossover (concept version shown above), which arrives in showrooms in 2015, and the speakers will be available on other Lincoln models, too. Revel is Harman's top-of-the-line brand that's marketed to audiophiles, and its home systems can easily cost several thousand dollars or more. In Lincolns, passengers will be able to tune their Revel system to three settings: normal stereo sound; "audience," which creates concert-like acoustics; and "on-stage," which is designed to make passengers feel like they're standing among the band. Revel and Lincoln designers also collaborated on the style of the speaker grilles to integrate them into the vehicles, and the uplevel Revel system, called Ultima, will use aluminum covers. "They've never been in autos before, and this is going to be an absolute point of differentiation for us," said VanDyke, Lincoln's global director. Though Revel is a new name to the auto sector, Harman has long offered a wide array of in-car audio and infotainment systems under other brands, including Harman Kardon, Infinity and Lexicon. The Revel partnership is part of Lincoln's efforts to elevate its image and make the brand more relevant to new and younger customers. Lincoln's Black Label line, a customization and service program, will launch at 32 dealerships in six states this year, before expanding nationwide in late 2015. Additionally, Lincoln signed Oscar-winner Matthew McConaughey to star in its advertisements.

Autoblog Podcast #327

New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge
Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a better fuel economy app. Dan also has an interview with Ford's Jim Farley about the future of Lincoln. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #327:

Lincoln's L100 teases luxurious autonomy with crazy-long doors

Lincoln chose Pebble Beach (not to mention its brand centennial) to show its new autonomous coupe concept. This unconventional 2+2 has everything you expect from a classic Lincoln luxury car — an extravagant presence, over-the-top appointments and, most importantly, the most ridiculous suicide doors we've ever seen. It may not seem obvious in photos, but the L100 is truly massive. It's longer than a Navigator (Lincoln's words) and arguably has a far more impressive aura. The wheels are tucked beneath the L100's body work to make the car more slippery; the slick impressions adorning the bodywork are lined with LEDs, allowing for a customizable movement "signature."  And then there are the doors. The L100's massive portals are mounted on hinges the likes of which you've never seen, which is appropriate given the scale of this massive coupe. The doors open rearward, then outward imbuing the works with look akin to that of a mechanized insect startled by an intruder. The angle can be customized, Lincoln says, and the ingress/egress points are lined with LEDs that allow for custom lighting effects, including an illuminated "red carpet" that makes puddle lamps look like weak party tricks.  Lincoln Model L100 Concept Exterior 7 View 13 Photos "We are at a special moment in our history. Over the last 100 years, Lincoln has pioneered multiple innovations and pushed the boundaries of design that have come to define our brand as we know and love it today," says Joy Falotico, president, Lincoln. "With the Model L100 Concept, we reimagine what the Lincoln sanctuary might look like for our clients of tomorrow moving us forward to define the next chapter of the Lincoln story." Lincoln was light on the L100's technical details, suggesting only that it utilizes next-gen (solid state) battery tech and a wheel-in-motor configuration to maximize available interior space. The stylized "wheel" panels eliminate turbulence and are sculpted outward from the car's centerline to maximize space for the actual wheels and tires hidden beneath them. Lincoln's designers say it was surprisingly easy to assure clearance for the front wheels to pivot with steering inputs, but despite the L100's size, it's hard not to fixate on how narrow that front track must be. Lincoln's idea of the next chapter is one where people still own their own cars even if they don't drive them. This is in contrast to Cadillac's InnerSpace concept, which is otherwise very similar in both concept and execution.