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Lincoln poised to double MKZ Hybrid production

The Lincoln MKZ Hybrid has been something of a hit for Ford since the beginning, exceeding the company's modest projected 15-percent take rate for more than two years (we say "modest" because that still means an overwhelming majority of Lincoln customers are passing up on the gas-electric powertrain even though it costs the same as the standard model). Either way, Lincoln builds 700 MKZ Hybrids at its plant in Mexico each month, but has sold 715 of them in each of the past three months. That's why, according to a report in The Detroit News, when the restyled 2014 MKZ Hybrid arrives (non-hybrid pictured), Ford is doubling production compared to 2013. Instead of the hybrid model being 20 percent of production, the new hybrid will make up 40 percent.
Ford is doing well with hybrids in general - its portion of the electrified vehicle segment jumping 12 points in a single year to 16 percent. Assuming Ford doesn't change the pricing strategy (along with the changes Ford is making to calibration to improve fuel economy), the sedan could continue to "[show] other luxury hybrids how it's done" when it goes on sale later this year.

Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

2023 Lincoln Corsair gains a new face and more tech, loses buttons

The 2023 Lincoln Corsair heads into its next model year with a notable refresh inside and out.  Lincoln’s best-selling vehicle gains a number of items, but it also loses a big one: the previously optional 2.3-liter turbocharged four-cylinder. Due to low take rate, Lincoln is dropping its most powerful engine from the lineup, making the 2.0-liter turbocharged four-cylinder with 250 horsepower the only pure-gasoline version of the 2023 Corsair. Lincoln says the 2.0-liter is updated and changed for emissions reasons, but it returns the same output and fuel economy as before. The Grand Touring PHEV carries over unchanged, so itÂ’s still rocking the 2.5-liter naturally aspirated four-cylinder and single electric motor for a combined 266 horsepower. The exterior changes are largely contained to the CorsairÂ’s new face. It gets a totally new grille that is much larger than before. It features a wavy surface, and for the PHEV, it has a metallic foil surface with blue accents to denote its hybrid status. The lower front bumper is revised to accommodate the new grille design, and new wheel options are available across the board. No changes are made to the rear. Lastly, two new color options are available: Crystal Red and Whisper Blue. The blue is new to Lincoln, and seeing it in person, it skews more towards periwinkle than blue — we like it a lot. As for the interior, Lincoln has redesigned the center stack with a new 13.2-inch infotainment touchscreen taking center stage. It runs Sync 4 technology, can be updated via over-the-air updates and features Amazon Alexa. YouÂ’ll be able to monitor the CorsairÂ’s new Auto Air Refresh system (an optional feature) via the infotainment system, too. It features a laser sensor and unique cabin air filter that constantly monitors the cabin air quality and is capable of refreshing the air in the cabin 1.5 times per minute. A 12.3-inch instrument cluster also runs new software for 2023, and it comes standard in the Corsair now. The new center stack designdeletes the large array of climate and media controls that were previously there, which Lincoln says was for the purpose of promoting a more airy cabin and a feeling of spaciousness. A volume knob is still present, but the vast majority of the functions previously controlled by buttons and knobs can now be found in the big, new touchscreen. Yes, that means the climate controls are now integrated into the touchscreen.