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2025 Lincoln Navigator spy photos reveal overhauled styling

Prototypes of the 2025 Lincoln Navigator have been circulating for several months, but this is the first time we've seen one wearing less-modest camouflage, showing off elements of its new body and trim for the first time. Lincoln's big family hauler has been around long enough — since 2018, in fact — that it's due for a redesign. It was updated in 2022, when it gained BlueCruise (then called Lincoln ActiveGlide, a name the brand has since left behind) and lost a little horsepower. From what we can see here, the 2025 Navigator will retain most of its core styling. The belt line crease on its flanks is still obvious beneath this camo, as is the gradual taper to the rear portion of the greenhouse. The hood appears to retain its generally soft shape, and in fact may even be more bulbous than the one it replaces. We can also see from the front angle here that Lincoln is playing around with the Navigator's lighting "signature," with more upright components likely replacing the narrow, horizontal slits under the current model's swoopy headlamps.  The changes in the rear appear to head in the other direction. Rather than softening the tailgate, Lincoln's designers seem to have put down their sanders in favor of chisels. The sharp outward protrusion beneath the rear glass is new, and we're guessing it houses a full-width taillight setup similar to, but more pronounced than, the current look.  Details remain sparse, but with Cadillac inching ever closer to releasing the Escalade IQ (it's due next summer), we wouldn't be surprised to hear that Lincoln is stepping up its electrification game for the next round. The company's 10-speed automatic transmission was designed from the ground up to handle a hybrid system. Is it time? Related video: Featured Gallery 2025 Lincoln Navigator Spy Photos View 11 Photos Green Rumormill Spy Photos Lincoln SUV Future Vehicles Luxury

SNL, Jim Carrey late to the Lincoln MKC ad spoof party

At this point, making fun of the Lincoln MKC ads starring Matthew McConaughey is getting pretty old, though apparently Lincoln loves it. The commercials have been airing for over a month, but Conan O'Brien, Ellen DeGeneres and even South Park have all taken their swipes at the spots with the smooth-talking actor monologuing about his new luxury crossover. Saturday Night Live might have finally killed the joke in its recent episode featuring Jim Carrey.
The problem certainly isn't that Carrey does a bad job in the spoofs, and he actually pulls off a pretty good McConaughey impression. They start out as pretty direct mimicry and slowly evolve into the absurd, including cracks at McConaughey's acting career and the way he rubs his thumb and finger together. Carrey certainly raises at least a chuckle at times, though.
However, the comedian's engaging performance can't take away from the fact that SNL has arriving to this mocking party pretty late in the game. The jokes just don't feel fresh anymore, so hopefully these ads put the final nails in the coffin for the riffs - at least until the next batch of Lincoln ads arrive.

Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.