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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2025 Lincoln Navigator revealed with dramatic look, massive screen in Monterey

Say a big hello to the 2025 Lincoln Navigator, now more grand-looking and chock full of tech than ever before. This marks the fifth generation of Lincoln’s three-row luxury SUV, and while its bones are largely carryover, its appearance and interior experience are totally fresh. As for those hard points, the Navigator is still rolling with a body-on-frame construction, independent rear suspension and the 3.5-liter twin-turbocharged V6 paired with the 10-speed automatic transmission and all-wheel drive standard. Said engine produces 440 horsepower and 510 pound-feet of torque, the same output as the 2024 model. Both the standard length and the L model return, with the latter pictured in white just below. While this Navigator may end up driving much the same as the current one, it sure does look largely new from the outside. A fresh grille design gives it a mighty loud and proud aesthetic from the front and is complemented by a big light bar for even more visual presence. Like other new Lincolns, this one features the “Lincoln Embrace” for approach that plays an animation via the lights to welcome your return to the car. The full-width taillights do the same with new light-up “3D” badging. Chrome is thrown out the window in favor of satin aluminum trim accents (a Jet Black Appearance package will apply glossy black trim instead), and just like the refreshed Escalade, 24-inch wheels are newly added to the party – 22-inch wheels are the new standard. One particularly new big-deal feature youÂ’ll notice on the exterior is the “Lincoln Split Gate” that is essentially a split tailgate the likes of which you find on BMWs and Range Rovers. Similar to others, the tailgate is split so three-quarters of the gate opens up, while the remainder folds down. It allows for easier loading and unloading, but can also be used as a seat (600-pound capacity) when parked. Lincoln even offers a “Cargo Tailgate Manager” option that can function as a seatback for the tailgate, a table for tailgating events or to split the cargo area into a multi-level storage shape. Things really start to look totally new when you hop into the front seats and take in the new 48-inch panoramic display that spans the whole width of the dash. YouÂ’ll recognize the Lincoln Digital Experience setup from the 2024 Nautilus where it debuted, and it operates in a similar manner here.

Lincoln MKC crossover headed for Detroit

Fresh off the launch of the stylish new MKZ sedan, the newly named Lincoln Motor Company is reportedly preparing for a lineup expansion. According to TheDetroitBureau.com, the first new product joining the Lincoln brand is a small crossover based on the Ford Escape said to be called the MKC. We saw this machine testing a few months ago, and while we were hoping the name might be reserved for a future two-door model or even the diminutive Concept C hatchback, it looks like the "C" will stand for compact crossover instead.
The report also says that this crossover will be making its debut next month at the 2013 Detroit Auto Show, so we'll have to wait until then to see what the new model looks like. Unlike the MKX, which is based off the Ford Edge, we would expect there to be a lot more differentiation between the MKC and the Escape like Ford managed to do with the newest Fusion and MKZ.
In addition to the new MKC, the article states new MKS and Navigator designs are expected to debut by 2014.