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Lincoln and MKZ propose brand reinvention

Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promotional video.
Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.
The video is likely to be the first of many in a large advertising blitz by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. Scroll down to watch the video.

Most reliable cars and trucks of 2022

Related: Least reliable cars and trucks of 2022   For years now, Consumer Reports has been one of the most prolific sources of vehicle reliability data around. The organization tests a number of vehicles each year and surveys its members on various automotive topics, including reliability. The results of its 2022 annual auto survey are in, and the list of most reliable vehicles has been revealed. Unsurprisingly, Toyota and Lexus dominated the list of most reliable vehicles, but BMW and Mini snuck into the top 10 as well. The list includes: Toyota Corolla Hybrid: 93 Lexus GX: 91 Mini Cooper: 89 Toyota Prius: 89 Mazda MX-5 Miata: 85 Lincoln Corsair: 82 Toyota Corolla: 81 Subaru Crosstrek: 80 BMW 3 Series: 80 Toyota Prius Prime: 77 In terms of the most reliable vehicle type, Consumer Reports says that sedans remain the best choice. Their average score is 58, which is notably better than SUVs’ average score of 51. Minivans and pickup trucks are lower, at 44 and 39, respectively. As Consumer Reports notes, many sedans are older models that have allowed their manufacturers to iron out the wrinkles, making them more reliable. Domestic automakers' SUVs and trucks performed better in the survey than their imported counterparts, with scores of 45 and 41, respectively. The study also showed that hybrids and plug-in hybrids are becoming more reliable, and have climbed the score ladder to the tops of their segments in many cases.  Consumer Reports says its study includes 17 trouble areas, including small stuff like creaks and rattles and much larger problems like drivetrain failures. The organization states that it weights each issue based on its severity to create its predicted reliability scores, with 100 being the best. A car must be in production for at least two model years to be considered for the list. Related video: Green BMW Lexus Lincoln Mazda MINI Subaru Toyota Car Buying Maintenance Ownership Convertible Coupe Crossover Hatchback SUV Hybrid Sedan Consumer Reports reliability

High-tech, remote-controlled Golden Sahara II custom car going for auction

Imagine a vehicle with automatic braking, remote operation, self-opening doors and a big screen on the dash. You're probably imaging a Tesla Model X, but we're actually talking about a car called the Golden Sahara II, a custom car originally built in the 1950s, and it's going for auction at Mecum's event in Indianapolis. According to Mecum, this custom car started out as a 1953 Lincoln Capri owned by George Barris, the man who created the original Batmobile. He didn't have it long before it ended up in a crash that led him to use it for a major custom project. He teamed up James Skonzakes, known as Jim Street, to create and pay for the build. In 1954, the car was finished with wild body work, actual 24-karat gold-plated exterior trim and a pearlescent gold paint created from fish scales. It carried the name of Golden Sahara, and it cost $25,000 to build. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In 1956, Street decided to invest a whole lot more into the car. He sent it to a shop in Dayton, Ohio where it was fitted with a myriad of high-tech features. These included a central control stick that could operate the throttle, steering and braking, push-button steering controls on the dashboard for both the driver and the passenger, a remote control for moving it slowly and for opening the doors. It had sonar antennae at the front for automatic braking, a TV in the center stack, a radio, a phone, and even a cocktail cabinet in the back and mink carpeting. All of these features were on display when Street appeared with the car on the TV show I've Got a Secret, seen above, as well as in a period news story in which Street's wife demonstrated the features including the light-up wheels and tires for turn signals. That clip is visible below. The total cost of the car, now called Golden Sahara II, was $75,000. Adjusted for inflation, that's nearly $700,000. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Eventually, Street stopped showing the Golden Sahara II, but he never got rid of it. It was recently found in his garage, and the car will finally go for auction in May at Mecum's Indianapolis auction. The car will be sold in unrestored condition, which looks to be fairly rough, but savable. It appears the remotes are still there, too. The car will be auctioned with no reserve, so it will have a new owner.