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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

2022 Lincoln Navigator priced at just $5 more than last year

The 2022 Lincoln Navigator still isn't listed on the Lincoln site at the time of writing, but Ford Authority says it has a price — one you'll not be surprised to hear is higher than that of the 2021 Navigator. The 2022 Navigator Standard sets the baseline with an MSRP of $76,710, or $78,405 with destination, a trifle of an up-charge at just $5 more than last year's trim. After that, premiums for the tech and feature updates given to the new Navigator climb quickly except in the case of the lengthened Standard L in rear-wheel-drive guise. That trim comes down by $200 on its MSRP, going up overall by $200 because of the updated destination fee, totaling $81,400.    2022 Navigator prices and their differences from last year are: Standard: $78,405 ($5) Standard L: $81,400 ($200) Reserve: $89,100 ($4,955) Reserve L: $91,770 ($4,760) Standard 4WD: $81,405 ($735) Standard L 4WD: $84,400 ($530) Reserve 4WD: $91,440 ($1,760) Reserve L 4WD: $94,465 ($4,785) Black Label 4WD: $104,675 ($4,725) Black Label L 4WD: $107,720 ($4,570) All Navigators will benefit from Lincoln Enhance, the brand name for Lincoln's over-the-air software update capability, and the improved Amazon Alexa integration that can respond to more natural language. The substantial rises on the Reserve and Black Label trims pay for ActiveGlide and CoPilot360 2.0. ActiveGlide is the advanced driver assistance tech that allows hands-free highway driving if the right conditions are met (it's known as BlueCruise on Fords). Using adaptive cruise control with stop-and-go capability, lane centering and traffic sign recognition, the system can be activated on more than 130,000 miles of divided highways in North America. To help ensure hands-free doesn't turn into attention-free, ActiveGlide monitors the driverÂ’s head and eye positions with a driver-facing camera. Lincoln Co-Pilot360 2.0 bundles more ADAS like forward collision warning, pedestrian detection, and dynamic brake support, and for 2022 adds Intersection Assist and Active Sense Park Assist 2.0. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mercedes-Maybach GLS 600 and our new long-term Acura TLX | Autoblog Podcast #661

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder. This week, they talk about the cars they've been driving, including the Mercedes-Maybach GLS 600 and Audi A4, as well as the recently departed long-term Volvo S60 T8 and the new addition to the long-term fleet, an Acura TLX. In this week's news, they talk about the Stellantis merger completion, some more thoughts about GM at CES, BMW announcing an electric M car, an upcoming electric Lincoln Corsair and the possibility of an electric-only Ford Mustang in 2028. Autoblog Podcast #661 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving:2021 Mercedes-Maybach GLS 600 2021 Audi A4 S Line 45 TFSI Quattro 2020 Volvo S60 T8 2021 Acura TLX A-Spec News:Stellantis is a thing now More thoughts on GM at CES BMW announces electric M car is coming this year Electric Lincoln Corsair-E coming in 2026, report says The next-gen Ford Mustang reportedly going all-electric, arriving in 2028 Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: