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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

Slew of Ford recalls affect more than a million vehicles

Ford is closing out September with the sad task of alerting owners to five different recalls, two of them camera related. The first is a safety compliance recall affecting 620,246 units of 12 models from the 2020 model year: Edge, Escape, Expedition, Explorer, F-150 and Super Duty, Mustang, Ranger, and Transit, plus the Lincoln Corsair, MKX, and Nautilus. On these vehicles, the circuit board in the rearview camera suffers from insufficient electrical conductivity. The issue can cause the resulting image to not appear or to be distorted, which can lead to an accident while reversing. Ford will begin notifying owners as of November 7 to get their vehicles to dealers for replacement of the rearview camera. The internal Ford reference for this recall is 20C19. The second camera-related issue affects the 2020 and 2021 Ford Explorer, Lincoln Corsair and Lincoln Aviator with the 360-degree camera. Technically, if you own a 2021 Explorer that only has a rearview camera and not a 360-degree camera, neither the above recall nor this one apply to you, but it's probably better safe than sorry here. There are 354,330 crossovers covered by this action. A video output issue could cause the displayed image to cut out, increasing the chances of a reversing accident. Ford will notify dealers starting October 7, the fix being to have a dealer update the Image Processing Module software. The NHTSA campaign number for this recall is 21V735, Ford’s internal reference number is 21S44.  The F-250 and F-350 Super Duty are in for another recalls thanks to potentially improper welds on the front axle's wheel end yoke. A bad weld could alter steering performance, getting the truck to pull left or right, or change the sensitivity of the steering. There are 9,628 affected trucks in the U.S. and 961 in Canada. Dealers will replace the axle assembly if any bad welds are found. Ford's reference number for this is 20S56. The fourth recall affects 38,005 Mustangs in the U.S. and another 2,873 Mustangs in Canada and Mexico from the 2020 model year. In this instance, the brake pedal bracket might fracture during sudden stopping, which can decrease brake pressure and increase the chances of an accident. Ford's internal reference for this recall is 20S52, the fix being to have a dealer replace the brake pedal bracket assembly. Finally, 126,033 units of the 2011 to 2013 Explorer are being recalled over a potential suspension issue.

Lincoln's first full EV coming in 2022 as part of electrification push

Ford may be grabbing all the electric headlines right now, but soon Lincoln will be snagging a few, too. In a presentation to the media, the company outlined its electrification strategy for this decade, and it really kicks off next year with the first full electric Lincoln. Lincoln hasn't said much about what this 2022 EV will be like, not even whether it will be a crossover or a sedan. But the company did say the EV will be based on a modular electric platform supporting rear- or all-wheel drive. It's a new platform not related to the current Mustang Mach-E. This electric vehicle will also be the first of four full EVs launched between now and 2030. Lincoln will also increase its electrification of internal-combustion models. The goal is for the entire line-up to be electrified by 2030, and half of the brand's volume is expected to be electrified around 2026. Besides electrification, Lincoln highlighted some other steps it was taking to make the brand and the ownership experience more appealing. Technology and services were highlights. It's putting out its first over-the-air updates for the Lincoln Nautilus this summer with improvements for navigation, Apple CarPlay and the digital owner's manual. Amazon Alexa assistant is coming to Lincolns this fall, and hands-free driving assist is coming later. Lincoln is also playing with new services, such as a refueling and car cleaning service that's being tested in Houston. Finally, the company is adding more standalone retail stores with a new, more luxurious and customer-focused design. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.