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The Lincoln Way seeks to woo customers with unique services

Lincoln has been fighting hard to shed their image as a luxury brand for the elderly. The company has recently introduced or updated nearly every vehicle in its fleet in order to literally put a new face on the brand. Options, like the Black Label program, attempt to pull influence from high-end automakers that provide services extending beyond scheduled oil changes. Now, Lincoln is introducing a program that it refers to as The Lincoln Way, a suite of customer-oriented services that the company hopes will set it apart from the pack. All of this starts this fall when the new Continental goes on sale. Customers will have access to services like vehicle pickup and drop off and complimentary loaner vehicles. The company is planning more incentives for the future, but details are vague. Lincoln parent Ford is offering similar services on the upcoming GT. The Lincoln Way seems to be an expansion of some services already offered under the Black Label program. Right now, Black Label includes scheduled maintenance, car washes, and concierge services, as well as exclusive vehicle colors and options. The program is pricey and only available on some models in some states, though Lincoln plans on expanding Black Label's reach. In addition to these services, Lincoln is opening a showroom of sorts, called the Lincoln Experience Center, in Newport Beach, California. The facility won't actually sell vehicles. Instead, customers can come and learn about the brand, build and price vehicles, and take test drives. The Experience Center will then put customers in contact with local dealers. Lincoln says the increased focus on customer care and satisfaction draws influence from the company's growth in China. Since the introduction of The Lincoln Way services, sales in China have grown greatly. Sales in the United States, like China, have been improving the past few years. With the introduction of The Lincoln Way, the company hopes that Matthew Mcconaughey won't be the only draw for future customers. Related Video: Lincoln Ownership Luxury lincoln black label

New Lincoln Nautilus teased with massive interior screens

The next-generation Lincoln Nautilus is officially slated for reveal on Monday, April 17, according to a teaser video just released on Lincoln’s social media channels. LincolnÂ’s mid-size two-row SUV is definitely due for a big update, and one look at the teaser suggests weÂ’re getting exactly that. Instead of giving us a glimpse of the exterior, Lincoln trained the camera inside. The video appears to be of a welcome lighting sequence played over multiple massive screens, starting on a central infotainment screen and then transitioning to additional displays further up on the dashboard. The pattern of dancing light then appears to reach out of the screen and onto the door panels where strips of physical LED lights are “lit” by the light transitioning from the screens. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The whole sequence is rather dramatic, but it allows us a glimpse of whatÂ’s happening inside the new Nautilus. For one, the interior is chock-full of screens. The giant display on the dash appears to stretch from one pillar to another, so weÂ’re looking at a full-width display. An oddly shaped steering wheel can be seen by the light of the screen — it looks more square than round, as the top portion is cut off. Below those top screens, a regular-looking infotainment screen is put front and center. We canÂ’t see much else, but the NautilusÂ’ reveal is coming soon enough, so look out for a debut on Monday next week. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Cadillac Escalade gets $5,000 discount to ward off Lincoln Navigator

General Motors apparently isn't going to let early good reception for the redesigned Lincoln Navigator steal thunder from its own luxury SUV without a fight. It's offering a $5,000 discount on the purchase or lease of the Cadillac Escalade this month to any buyer who trades in a 1999 or newer Lincoln model, Bloomberg reports. GM spokesman Jim Cain told Bloomberg the incentive is being offered to keep prices competitive for the Escalade. The 2018 Navigator starts at $72,055, compared to $73,995 for the Escalade, but the outgoing version of the Navigator is selling for an average of around $53,000, compared with more than $80,000 on average for the Escalade, he said. The Escalade was the top-selling domestic luxury SUV in October and No. 4 in the segment, according to Motor Intelligence. It far outsold the Navigator, which last saw a refresh in 2015 and a full redesign in 2007. But Ford is hoping to gain back some ground with the new Navigator and updated Expedition, which also trails the Chevrolet Tahoe and Chevy Suburban in its segment. Bloomberg notes that one Morgan Stanley analyst estimates that GM owns a $2 billion annual pretax profit edge in the lucrative luxury sport utility segment. Our recent First Drive review called the new Navigator "far superior to its primary competitor, the Cadillac Escalade."Related Video: