2005 Lincoln Ls V6 Appearance Pkg Black With Camel Interior on 2040-cars

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Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

China-market Ford Edge spotted testing in Spain with a mystery wagon

There are a few threads to put together for this one. The U.S.-market Ford Edge and Lincoln Nautilus have been rumored to meet their ends during the 2023 model year; contract negotiations pointed to the Oakville Assembly Plant that that builds being converted to build five Ford electric vehicles in 2025. On top of that, we've heard years of rumors about a Ford Fusion Active wagon-esque product that would challenge the Subaru Outback and fill a perceived gap in the U.S. lineup. We're not sure what the Ford vehicles in the spy shots above are, nor were the spy photographers who caught them during hot weather testing in Spain. And we mean vehicles, plural, details like the side mirror attachment points, DRL signatures, rear bumpers and muffler orientations pointing to these being two products. Here are our guesses. One of them is almost certainly the new Ford Edge that will debut soon for the Chinese market (above and below). Motor1 saw that the Chinese Ministry of Industry and Information Technology published photos of that country's newest Edge in two configurations, a lesser trim that can seat five or seven, and a top trim that seats seven only. The camouflaged car in the gallery above with the mirrors that mount on the door would be the same vehicle. The headlights on the China-market Edge feature the same central, stacked DRLs instead of the single lower and side DRLs of the other vehicle. The taillights are temporary units, but they match the squared vertical design of the new crossover. And the rear bumper of the Chinese Edge features the same slanted cutout in the middle, and beneath that, the same enormous muffler on the driver's side of the car. Look more closely, and one can also spot the way the sheetmetal flicks up at the C-pillar then descends to the D-pillar. Engineers tried to hide it with camo, but it's there. Ford Authority believes the other vehicle, the one with the side mirrors mounted at the base of the A-pillar, could be a new Lincoln Nautilus. Ford's Changan Hangzhou plant in China builds the Edge and its sister Lincoln product for that market. Although both are presumed to be headed for the grave here, one is clearly carrying on over there, so there's no reason to believe the other wouldn't as well.       The big mystery is whether one of these is the Ford Fusion Active. Well, a bigger mystery would be to figure out if the Fusion Active is even a thing anymore, or if we — including Ford — collectively imagined it.

Ford's Jim Farley hints at Lincoln sales rebound

If you're a fan of Lincoln, get ready for "a really great story" come May 1. That's how Ford marketing boss Jim Farley, in a call with analysts, characterized the coming April sales report for the MKZ. At the moment, there are probably few things that the executive VP could want more than a happy ending for the ballyhooed sedan that has made people cry boo-hoo for the past six months.
The massive glass roof of the MKZ is trying to support a burden that would make Atlas tap out, and it hasn't shattered, but it has shown a few cracks. The car we called "a big step in the right direction," the embodiment of the reinvention of the brand and a test of Lincoln's commitment to a new rear-wheel drive offering was given an $8-million dollar Super Bowl ad spend earlier this year, then quality control issues during its assembly scuttled deliveries. Lincoln got over that and kept up the ad blitz, now it just wants the good work to take hold.
If Farley's not leading us on, April could be the month. He said the results (so far) show "the product is being very well-received," inventory is finally where it should be and the MKZ Hybrid is doing better than expected. It bears noting that Lincoln is offering some aggressive incentive programs at the moment, including 0.9-percent APR and $1,000 off for conquest buyers stepping out of competitors' vehicles.