2020 Lincoln Corsair Awd 2.0t Reserve-edition(sticker New Was $51,975) on 2040-cars

Auto blog

The Zephyr could help Lincoln, seriously

The Zephyr could help Lincoln. The concept car revealed this week at the Shanghai Motor Show is gorgeous and a conversation starter. People noticed Lincoln.  The brand is quick to say the car, officially called the Zephyr Reflection Preview, is only intended for sale in China and what we’re seeing is a concept. In other words, donÂ’t get excited and donÂ’t read too much into the reveal. Why not?  Mercedes, Audi and BMW still do pretty well with sedans. So do Lexus and Cadillac. IÂ’m not saying Lincoln should line up three wide against the C-Class, E-Class and S-Class and try to go head-to-head. Just make one car, maybe complemented by a crossover variant, like the Volvo S60 and V60 Cross Country relationship. Tiptoe into the segment. Price it right, make it electric and see what happens. IÂ’ve argued Chrysler only needs a few models to become relevant again. Lincoln already has more than a few solid models. Lincoln is relevant. The Navigator is the superstar, and the brand has a respectable lineup with attractive design, solid powertrains and clever chassis setups (like the AviatorÂ’s independent rear suspension). Lincolns arenÂ’t more expensive Fords with flashier grilles anymore. Ironically, thatÂ’s exactly what the last Zephyr was — a gussied-up 2006 Ford Fusion — that lasted for one year before being renamed the MKZ. Ford Motor Co., including Lincoln, famously pivoted away from cars. That was a mistake. The Ford brand can compensate with Bronco Sports and Maverick pickups and maybe a crossover-wagon thing that sort of replaces the Fusion. Lincoln could use something beyond crossovers and SUVs. At this point, youÂ’re probably saying, “Uh, Continental, hello — Lincoln tried this." In fact, Lincoln has actually sold 768 Continentals this year as it sells off remaining inventory of the now-discontinued sedan. IÂ’d argue the ContinentalÂ’s demise wasnÂ’t due to its merits. ItÂ’s a pretty good car. It just had the misfortune of launching in 2016 as the market for sedans continued to shrink. The Continental was never going to be a volume play, but the measly sales figures it did achieve didnÂ’t justify its existence, even for a halo car. The Cadillac CT6, the ContinentalÂ’s domestic rival, met the same fate for the same reasons. Why would a new sedan fare any better? Lincoln didnÂ’t reveal the powertrain of the prototype, but an electric Zephyr sedan could bring in a whole new customer to the brand.

Ford's BlueCruise gains hands-free lane changes and more in update

Ford is sending out an update to BlueCruise that will enhance its functionality with some nice features we tend to enjoy on other advanced driver assistance systems. Plus, in addition to BlueCruise getting the update, the Lincoln version named ActiveGlide will get the same update. For starters, both BlueCruise and ActiveGlide will gain hands-free lane changing. Similar to other lane-change assist systems, you’ll prompt the lane change by activating the turn signal. ItÂ’ll scan for traffic, and if all is clear, the vehicle will move into the requested lane. Ford says that itÂ’ll even suggest lane changes to the driver in the cluster as you approach slower-moving traffic. What this new feature doesnÂ’t do, though, are automatic lane changes. Systems like Super Cruise and TeslaÂ’s Autopilot will recognize slower traffic, then make a pass all on their own to move around said traffic — theyÂ’ll even move back over into your previous lane after making the pass. We wouldnÂ’t be surprised if Ford adds this functionality to the system in a future update. Another update in this release is new “In-Lane Repositioning” programming. ItÂ’s designed to recognize when there are vehicles in adjacent lanes and will then shift you further away from them within your lane of travel. Ford says itÂ’s especially helpful when passing semi-trucks, and will give you the usual and more comfortable buffer that a human driver might give a truck. The final update is a Predictive Speed Assist feature that will adjust your speed as you approach a curve. It will signal to the driver in the cluster that the car will slow for a curve, then do so gradually as you approach it. This is the sort of feature we typically like to turn off as soon as possible, since weÂ’d rather just remain at the same speed for curves on the highway. But, if youÂ’re one of those folks who like to slow down for curves on the highway, this will provide a more natural driving feel. Ford says that customers have cumulatively put over 16 million hands-free miles on cars with BlueCruise at this point. This update, simply named 1.2, for BlueCruise and ActiveGlide will see its initial rollout this fall. It will hit the Mustang Mach-E first, and Ford says other vehicles will follow. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. POV drive of the 2021 Ford Mustang Mach-E

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury