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Ford defends plan to shareholders: ‘We're simply reinventing the American car’

Ford's top executives took heat from shareholders over their plan to do away with sedans as we know them in Ford's North American lineup, as the company held its annual meeting Thursday. Critics said the plan to shelve the Fiesta, Focus and Taurus, reduce the Focus to one crossover model, and concentrate on high-margin trucks and SUVs was a shortsighted abandonment of entire market segments of affordable vehicles. "This doesn't mean we intend to lose those customers," Ford CEO Jim Hackett said. "We want to give them what they're telling us they really want. We're simply reinventing the American car." Ford has said SUVs/crossovers and pickups will constitute 90 percent of its North American lineup by 2020. And though only the Mustang and new Focus Active will remain, it plans to add new vehicles going forward that offer better fuel economy and utility, including EVs and hybrids. Hackett characterized the shift not as an abandonment of traditional cars but as a transformation of them. "We don't want anyone to think we're leaving anything," Hackett said. "We're just moving to a modern version. This is an exciting new generation of vehicles coming from Ford." It was Hackett's first annual meeting as CEO, and for the second year it was conducted online rather than in person. The change to Ford's lineup is part of Hackett's overall plan to cut $25.2 billion in costs by the year 2022. Executive Chairman Bill Ford Jr. blamed the negative reaction to the lineup plan on media coverage. "I wish the coverage had been a little different," he said. "If you got beyond the headline, you'll see we're adding to our product lineup and by 2020 we'll have the freshest showroom in the industry. The headlines look like Ford's retreating. In fact, nothing could be further from the truth." While Ford was clear about its plans for the Blue Oval, it has been less clear about the Lincoln brand. Hackett on Thursday said only that the Lincoln Continental, re-introduced just two years ago, would continue "through its life cycle" — but it has been such a slow seller that rumor has Ford killing the Continental again after that, and Hackett made no mention of a new generation. Presumably the MKZ sedan will go away when its twin the Ford Fusion does, but although Ford has outlined end dates for other models, the Fusion's departure is open-ended. The stock price has been a frustration for investors for years and has fallen 12 percent since the first of the year.

Production Lincoln Continental will debut at Detroit Auto Show

The Lincoln Continental concept that debuted at the 2015 New York Auto Show was an absolute star of the event thanks to its handsome lines and sumptuous interior. At the 2016 Detroit Auto Show, we'll get to see how well those fantastic looks transition to the road, as Lincoln will debut the production version there, according to Car and Driver. A market launch will reportedly come later in the year. The stately styling, including the mesh grille, is expected to move largely unaltered to production, but Lincoln is still being vague about the luxury sedan's mechanical parts. The brand's marketing manager Imran Jalal tells Car and Driver the Continental is based on a front-wheel drive platform but an all-wheel drive version in assured. Based on details from the New York show, it reportedly uses a Lincoln-exclusive 3.0-liter EcoBoost V6 for power. There are no plans for a hybrid, either, according to Jalal. Assembly of the Continental is expected to happen at Ford's Flat Rock, MI, factory alongside the Mustang and Fusion. The MKS, which the new Lincoln replaces, is built in Chicago along with several other models. Freeing up the space there, could let the Blue Oval keep up with demand for the Explorer. While the Continental ushers in styling changes for Lincoln, the shift doesn't extend to model names. Contrary to earlier rumors, the brand doesn't intend to abandon the MK model names in the lineup anytime soon, according to Jalal. Related Video:

Ford recalls 462,000 SUVs over faulty rear camera

Ford has had some issues with its backup cameras in recent years, and the troubles are continuing with yet another recall announced today. In this recall, certain Ford and Lincoln vehicles equipped with the 360-degree parking camera could lose the rear-view camera feed. The newest recall affects some 462,000 vehicles worldwide, Reuters reports, including 382,759 in the U.S. under NHTSA recall 23V-022. The recall applies to the 2020-2023 Ford Explorer and Lincoln Aviator, as well as the 2020-2022 Lincoln Corsair. The remedy involves dealers updating the vehicles’ image processing module software free of charge. This latest issue expands a previous recall, and applies to vehicles that have already been serviced under recall 21V-735. Owners will be notified by mail around February 20, and owners can also contact Ford customer service at 1-866-436-7332. Ford told NHTSA that it first became aware in October 2021 of a small number of complaints of a blue screen from the rear camera feed on vehicles that had already been repaired. Ford worked with suppliers to track down the potential issue, and said warranty claims remained low until December 2022, when it started to see more claims for blue screens in vehicles produced after the last remedy, at which point Ford ordered a stop-ship on those vehicle lines. Ford said itÂ’s aware of 17 minor accident reports related to the issue, but no injuries. In addition to this recall, Ford has had other camera issues in the past few years that resulted in recalls. NHTSA recall 22V-151 applied to 2021-2022 Edge SUVs experiencing “a distorted, black and white, or discolored screen” when reversing. 2021-2022 Ford Broncos had an issue where the rear-view camera would remain on even after the vehicle was put back into a forward gear. Last year, Ford recalled 330,000 Mustangs for faulty cameras, as well as 277,000 Super Duty trucks over foggy rear-view cameras. In 2021, NHTSA opened an investigation into whether Ford was slow to recall more than 620,000 vehicles for faulty cameras. Recalls Ford Lincoln Safety Crossover SUV