Beautiful Lincoln Continental Convertible on 2040-cars

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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

Lincoln reveals the posh and powerful 2018 Navigator

If you were a fan of the Navigator concept from last year's New York show, we've got good news. The production Navigator looks just like it. Sure there are subtle changes. The gullwing doors are gone, but no one should be surprised by that. A side effect is that it has conventional chrome door handles, too. The lower grille in the front bumper is a tad different, and the rear taillights are a bit thicker, but the overall look has stayed the same. That includes the tall, regal grille with a mesh consisting of Lincoln badge outlines, the side vents on the fenders, and those beautiful, intricate turbine wheels. On the top-of-the-line Black Label models, the Navigator gets an illuminated badge that lights up with the puddle lights when the driver approaches. View 15 Photos Since the Navigator is based on the Ford Expedition, it's unsurprising that they're very similar mechanically. The Navigator has aluminum construction, and it's propelled by a version of the twin-turbocharged 3.5-liter V6 found in so many Ford products. However, the Navigator's engine makes an impressive 450 horsepower compared with the expected 375 horsepower from the Expedition. Those plush ponies goes through a 10-speed automatic transmission. Inside, the Navigator stays true to the concept, and most important, shares essentially nothing with the plebeian Expedition. Like in the concept, the dashboard is low and wide and features plenty of wood and leather. The instrument panel is a configurable 12-inch display, and to its right is an upright, floating touch screen for infotainment. The buttons for shifting hang off the trailing edge of the dashboard, where a gap opens between it and the center console. The console houses the climate control buttons, and rises to meet the dash. Aside from the luxurious dash, occupants are treated to the Continental's 30-way adjustable front seats, which are heated and cooled. The interior should be whisper quiet as well, thanks to laminated front and side glass. This should allow passengers to better enjoy the available 20-speaker Revel II sound system even more. Plenty of gizmos and tech are at the fingertips of Navigator drivers, too. One of the more unique tidbits of technology are the adaptive headlights. At low speeds, the headlight beam is very wide to illuminate objects or pedestrians on the sides of the road. However, at high speeds, the beam narrows to reduce glare from street signs.

Lincoln Aviator concept takes a shine to Shinola

At the Pebble Beach Concours d'Elegance, Lincoln is displaying a special Aviator concept that was created in collaboration with the Detroit-based Shinola brand of watches and accessories. The SUV features unique exterior design elements, but the most eye-catching aspects are found in the cabin. The interior is awash in Shinola's whiskey-colored leather, which for once in an automobile actually looks like real cowhide. The rich, brown hue contrasts sharply with off-white cloth seat inserts and more off-white on the dash and door panels. Tying the two colors together is a neat center stripe on the seats that is another Shinola signature design element. The dash and center console also are adorned with a metal mesh trim, said to be inspired by Shinola watch bands. The exterior, meanwhile, is finished in pearl white, similar to Shinola's mother of pearl watch faces. The wheels and grille insert are matte copper. For now, the Aviator Shinola concept is just a design exercise. But a good portion of the Lincoln brand's recent comeback can be attributed to its emphasis on interior design, and specifically, an imaginative use of color and materials. So, we could see Lincoln making a collaboration like this official. After all, they've done it before. A Shinola Aviator is just the hipper, modern version of the same idea that sold the Continental Mark V back in the day, as the commercial below reminds us. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.