2002 Lincoln Continental Base Sedan 4-door 4.6l on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Lincoln cancels plan to build electric vehicle on Rivian's platform

Just three months ago, Lincoln announced a project to build a vehicle atop Rivian’s skateboard platform. Today, itÂ’s canceling those plans. Automotive News originally reported the news, and a Lincoln spokesperson confirmed it to us. Lincoln reportedly informed dealers of its decision to cancel the electric project earlier today, citing the “current environment.” Language like that these days in the automotive industry refers to the coronavirus pandemic and flailing vehicle sales. Originally, Lincoln announced that this model would launch in 2022. It was to be built using the same platform underpinning the Rivian R1S and R1T. The partnership with Rivian was so close that this Lincoln was going to be built at RivianÂ’s Normal, IL assembly plant. Production of the plant itself was halted recently in the face of the coronavirus, which is bad news for any products meant to be built there in the near future. Lincoln never announced that this vehicle was going to be an SUV, but that was the likely result of it using RivianÂ’s platform designed for rugged and large utility vehicles. However, Lincoln says it still has plans to build an electric vehicle. The companyÂ’s statement follows: “Given the current environment, Lincoln and Rivian have decided not to pursue the development of a fully electric vehicle based on RivianÂ’s skateboard platform. Our strategic commitment to Lincoln, Rivian and electrification remains unchanged and LincolnÂ’s future plans will include an all-electric vehicle consistent with its Quiet Flight DNA.” Lincoln hasnÂ’t specified any product details or timing for when this mystery electric vehicle will launch. It could be based off the Mustang Mach-E platform, or it could be a larger vehicle based off the future electric F-150 platform. The former could launch sooner, while the latter is likely a little ways out still. Lincoln doesnÂ’t want this news to be read as a loosening of ties between itself and Rivian either. “Our partnership with Rivian is strong,” LincolnÂ’s statement reads. “While the Lincoln electric vehicle did not turn out to be the right opportunity, we continue to work closely together with Rivian. Our strategic commitment remains unchanged and we will continue to work with Rivian on an alternative vehicle based on RivianÂ’s skateboard platform.” As of now, Lincoln hasnÂ’t revealed exactly what didnÂ’t line up to make the planned collaboration work.

NHTSA will investigate some Ford Fusion, Lincoln MKZ models for power steering issue

The National Highway Traffic Safety Administration is opening an investigation into the 2010-2012 Ford Fusion, Fusion Hybrid and Lincoln MKZ, the 2012 MKZ Hybrid and 2011 Mercury Milan because the agency has hundreds of complaints of electric power steering failure in these models.
According to NHTSA's data, it has received 508 complaints of the power steering allegedly suddenly malfunctioning and resulting in increased effort to turn the wheel. In four incidents, these failures resulted in loss of control and crashes. According to the reports, in some cases a power steering warning message came on as the fault occurred, and other times the system restored itself by turning off and then restarting the vehicle. NHTSA said it has also received further field report data from Ford, but that information hasn't been publicly released yet.
For the moment, there isn't a recall for this failure on these models. NHTSA is just investigating them to "assess the scope, frequency and safety consequences of the alleged defect," and the agency says an estimated 938,000 vehicles could potentially be affected.