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2020 Lincoln Aviator Grand Touring First Drive | It's the plug-in hybrid one

NAPA VALLEY, Calif. — While we've already declared that the 2020 Lincoln Aviator is the real deal, that earlier first drive only covered the gas-only base version. Not that a 400-horsepower anything is typically considered "base," but it certainly becomes that when there's another version available, the Aviator Grand Touring, that's good for a cool 494 horsepower and 630 pound-feet of torque.  Frankly, it seems a little odd to fixate on output figures when the Aviator goes out of its way to push its accelerative capability into the background and instead focus on an altogether luxurious and effortless driving experience. But 630 pound-feet is a whole heap of torque that fully eclipses even the mighty BMW X7 M50i. The BMW has a twin-turbo V8 engine fettled by M Division, however. The 2020 Aviator Grand Touring is a plug-in hybrid. Unlike other gasoline-electric variants, this version does not take a smaller engine and add electricity. Rather, it starts with the regular Aviator's whole hog 400-horsepower twin-turbo V6 and sandwiches a 75-kW electric motor between it and the 10-speed automatic transmission. All-wheel drive is standard, but it's a traditional system rather than one created by a rear-axle electric motor. With this approach, Lincoln is trying to create a range-topping model, not necessarily an eco-oriented one. The Grand Touring is the V12-powered Mercedes S600 to the regular Aviator's S500. It's best to think of it in those historic luxury terms, because despite the eye-popping output, this is still not a sport-tuned vehicle. Indeed, it's very possible that it's not actually that much quicker off the line than the regular version. Black Label - Chalet 3 View 30 Photos Lincoln didn't provide a 0-60 time, but the Grand Touring weighs 781 pounds more than a gas-only all-wheel-drive Aviator. Stuffing 96 lithium-ion battery cells under the second-row seat tends to do that. As a result, the hybrid's added electric wallop does in fact make it feel more powerful, but it's not the sort of face-flattening experience you might expect with that torque number. It's not that different. Well, in terms of acceleration, at least. There are actually some drivability issues. The throttle is difficult to modulate smoothly from a start, at least when driving in hybrid mode with the plug-in battery portion fully drained.

Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

Updated Ford Expedition and Lincoln Navigator caught in new spy photos

Face-lifted Ford Expedition and Lincoln Navigator prototypes were spotted in the wild Monday wearing fairly extensive camouflage disguising updated bodywork for the 2022 model year. Ford's two body-on-frame offerings (BOFferings? Nope. Pretend that didn't happen.) are both due for a nip and tuck, and with GM's fresh slate of full-sizers now available, the timing couldn't be more perfect.  There's not much we can discern from this Navigator prototype. The camo does a good job of masking whatever Lincoln has in store for the nose, but the tailgate has some discernible updates, including a significantly more pronounced recess for the license plate that also appears to be mounted higher on the hatch. This would likely indicate that the rear lighting scheme is getting an overhaul, as there doesn't appear to be enough room between the lower edge of the glass and the plate for the current scheme to be preserved.  The Expedition, on the other hand, has quite a bit going on. For starters, this prototype is not sporting the chrome-and-polish look we've come to associate with these often-blingy SUVs. Instead, we see a set of Goodyear Wrangler all-terrains on what appear to be 18" wheels, which are positively dwarfed by the turbine-style wheels on the Lincolns. Leaning even harder into the off-road theme, this prototype is not wearing the scalloped front air dam seen on other Expeditions. While it may have been removed for testing purposes, its absence (or replacement) would certainly do wonders for the big SUV's approach angle. Elsewhere, we can see what appear to be a new set of tail lights, and it would be safe to assume based on the camo that we'll see new front and rear bumper treatments.  We can also see a bit of the Expedition's interior, and there are quite a few things to note on this front. For starters, the prominent, vertically oriented infotainment screen takes after the Mustang Mach-E's unit. This is significant not only on spec, but also because it signals that the Expedition's interior will be departing more significantly from that of the F-150.  Related Video: