1979 Lincoln Continental Town Car. Garaged And All Original on 2040-cars

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Junkyard Gem: 1979 Lincoln Continental Mark V Bill Blass Edition

The car news in 1979 America wasn't all bad, despite gas rationing and Detroit V8s producing 25 horsepower per liter of displacement. That's because some of the plushest, flashiest, white-powder-ready luxury coupes in history were rolling off assembly lines at the time. Ford's game was strong when it came to such machinery; there were long-snouted Thunderbird Town Landaus, opulent Cougar XR-7s and — best of all — the special-edition Lincoln Continental Mark Vs. The Lincoln Division had partnered with four prestigious fashion houses to lift the Mark V to unheard-of levels of conspicuous snazz, and I found one of those cars in a Denver car graveyard. The design houses that worked their magic on these Mark Vs were Givenchy, Pucci, Cartier and Bill Blass. Each had a distinctive color scheme and mob-boss-grade interior. The Pucci cars were the rarest, with only 763 built during the 1977-1979 model years whereas 6,720 Bill Blass Mark Vs were built during that period. Today's Junkyard Gem is the second 1979 Bill Blass Mark V I've found in this very junkyard; the previous find happened back in 2015. Bill Blass was an Indiana native who began his design career as a member of the 603rd Camouflage Battalion of the United States Army during World War II, helping to deceive the Germans with a fake "Ghost Army" poised to hit the beaches far from the actual D-Day sites. Blass worked with Ford from 1975 through 1992, when the last Bill Blass Mark VIIs were built (Cartier stuck it out much longer). The 1979 Bill Blass Mark V came with "Tu-Tone Midnight Blue Metallic" and white exterior paint, while the interior was done up in white or blue leather with contrasting straps and buttons bearing the Blass logo. This one is pretty icky after 44 years, but hints of its former glory can be seen. A white padded-vinyl "carriage roof" was standard equipment on the Bill Blass Mark V. It was a $1,200 option (about $5,286 in 2023 dollars) on ordinary Mark Vs. The one on this car trapped water against the sheet metal and caused it to rust out. All 1979 Mark Vs got the Cartier clock, with calendar function. A 400-cubic-inch (6.6-liter) V8 was mandatory on all 1979 Continental models. This one made 159 horsepower and 315 pound-feet, which was grim for a coupe that scaled in at nearly 4,600 pounds. The MSRP for the '79 Bill Blass Mark V was $16,546, or about $72,880 in today's money. The Collector's Series Mark V cost even more that year: $22,029 ($97,031 after inflation).

Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

2019 Lincoln Nautilus replaces MKX crossover as new naming system takes hold

Goodbye, Lincoln MKX, hello Nautilus. And while you're at it, you can start saying goodbye to Lincoln's arcane alphanumeric nomenclature altogether. Lincoln unveiled the 2019 Nautilus midsize crossover in Los Angeles, taking the wraps (literally) off a ceramic gray version that had been hoisted to the rooftop penthouse of the Dream Hollywood hotel via crane ahead of its formal introduction Wednesday at the L.A. Auto Show. Latin for "sailor," the Nautilus joins the Continental and Navigator to establish a travel theme in the luxury brand's lineup. Robert Parker, global director of marketing, sales and service for Lincoln, said the significant changes made to the midsize SUV made this the right time to switch to a more traditional model name. "We'll do it with other products in the future, we're gonna do it one at a time," he said, without committing to a timetable. The company said nothing about renaming the recently refreshed 2019 MKC compact crossover, for example, nor the MKZ midsize sedan. Parker said the letter-based nomenclature was particularly challenging for customers in China, which has emerged as a key market in Lincoln's third year selling vehicles there. "There's an old adage that the name doesn't make the car, the car makes the name. So there's a degree of that that's played into this," Parker said. "This kind of connection that consumers have, especially with American brands and names, we felt like, is something that Lincoln could own, it's something we've owned in the past, and bringing those two back together, it does make it a bit more effortless for customers." The Nautilus gets its siblings' new signature grille and sidebody badging, welcome lighting from the undercarriage and cabin, and a choice of five new wheel options (out of six total) and three premium Black Label interior trim themes and other perks. It boasts an all-new front end, with everything redesigned from the A-pillar forward, plus a suite of driver-assist technologies like a lane-centering feature that pairs with adaptive cruise control; evasive steering assistance, which uses radar and cameras to lower the risk of rear-end collisions and can help the driver steer around the vehicle if needed; pre-collision assist with pedestrian detection; and active park assist. Inside, there's dark-stained wood trim on the console and minimal controls, with Lincoln opting to keep the cabin spacious, quiet and uncluttered. The rear seats offer best-in-class head and legroom.