1967 Lincoln Continental Convertible Suicide Doors on 2040-cars

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2018 Lincoln Navigator ad has more weird Matthew McConaughey

Now that new 2018 Lincoln Navigators are on their way to dealers, it's once again time for Matthew McConaughey to be weird behind the wheel in a new commercial. Things start out normally enough with the actor sitting in the SUV at a railroad crossing. But don't worry, it gets strange soon enough because for the rest of the commercial, McConaughey just drums on the Lincoln's steering wheel, a bit like in that disconcerting lunch scene in The Wolf of Wall Street. And the whole time, the actor doesn't say a word. He just drums along to the train and the crossing bells. Then he drives away. And that's it. It's just McConaughey drumming. The ad actually doesn't even show much of the Navigator, and obviously there isn't a word said about it. The most you might be able to learn about the Navigator from this commercial is that it's an SUV, it has an interior that has chrome and leather, and it has those "piano key" buttons for the shifter. We get that the first McConaughey commercials went viral and were frequently parodied for how bizarre they were, and the last Continental ad was also pretty off-the-wall. That was all good for getting attention from younger buyers, but we wonder if these ads are losing their punch and effectiveness. And if they have, then this ad doesn't do anything else to give buyers a sense of what the Navigator is. That's a shame, because the newest Navigator has a lot going for it. Instead, we get McConaughey drumming. Enjoy. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Celebrities Marketing/Advertising Lincoln SUV Luxury Videos lincoln navigator

Lincoln dons the Black Label

"We're really trying to simplify for the customer on their terms." - Paul Bucek
Lincoln is launching a Black Label service and customization program in December at 32 dealerships across the country in a bid to attract new and more upscale customers.

2021 Lincoln Corsair Grand Touring First Drive Review | Efficient, stylish and value-packed

With the introduction of the compact Corsair Grand Touring, Lincoln adds its second plug-in hybrid model. Like its bigger Aviator sibling, the plug-in Corsair shares technology with a Ford, but provides additional performance and a substantially improved interior that make it a credible luxury vehicle. And compared to other small plug-in SUVs, the Lincoln has pluses and minuses, but still is an attractive package for the right buyer thanks to strong value, efficiency and style. The Lincoln Corsair Grand Touring, like its internal-combustion counterparts, is based on the Ford Escape. Up front, it uses the same naturally aspirated 2.5-liter four-cylinder and electric motor as the Ford Escape PHEV, not to mention a motor-based CVT. But it picks up a rear-mounted permanent-magnet motor to provide additional power and all-wheel drive. It makes 266 horsepower combined, an increase of 46 ponies over the Ford. Compared with other Corsairs, it's just 16 horsepower more than the base Corsair with its turbocharged 2.0-liter engine, and it's down 26 horsepower from models with the optional turbo 2.3-liter engine. It's low on power compared to other slightly larger plug-in competitors such as the 304-horsepower Lexus NX 450e as well as the Audi Q5 E-Tron and BMW X5 xDrive45e, both of which make more than 350 horsepower. On the other hand, the Lincoln offers strong fuel efficiency. On a full charge, it can go an EPA-rated 28 miles on electricity. Running in gasoline-only mode, it gets 33 mpg. The aforementioned BMW can go 31 miles on a charge, but gets a paltry 20 mpg on gasoline only. The Q5 only goes 19 miles on a charge and gets 27 mpg on gas. The Lexus is the only one to top the Lincoln with 37 miles of EV range, and a gas-only fuel economy of 36 mpg. In practice, the Lincoln is, as you would expect of the numbers, no sports car, focusing instead on smoothness and reasonable refinement. Power delivery is extremely smooth, and there's no noticeable vibration added when the gas engine comes into play. You will hear it when it comes on, though, and it's not especially smooth. Thankfully, Lincoln has added more sound deadening as well as active noise cancellation to the Corsair in comparison to the Escape, so overall engine volume is low. Also, while the Corsair isn't fast, the torque from the electric motors means it's nippy around town. Being a plug-in hybrid, some of the Corsair's appeal is the ability to drive on full electric power.