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Production Lincoln Continental will debut at Detroit Auto Show

The Lincoln Continental concept that debuted at the 2015 New York Auto Show was an absolute star of the event thanks to its handsome lines and sumptuous interior. At the 2016 Detroit Auto Show, we'll get to see how well those fantastic looks transition to the road, as Lincoln will debut the production version there, according to Car and Driver. A market launch will reportedly come later in the year. The stately styling, including the mesh grille, is expected to move largely unaltered to production, but Lincoln is still being vague about the luxury sedan's mechanical parts. The brand's marketing manager Imran Jalal tells Car and Driver the Continental is based on a front-wheel drive platform but an all-wheel drive version in assured. Based on details from the New York show, it reportedly uses a Lincoln-exclusive 3.0-liter EcoBoost V6 for power. There are no plans for a hybrid, either, according to Jalal. Assembly of the Continental is expected to happen at Ford's Flat Rock, MI, factory alongside the Mustang and Fusion. The MKS, which the new Lincoln replaces, is built in Chicago along with several other models. Freeing up the space there, could let the Blue Oval keep up with demand for the Explorer. While the Continental ushers in styling changes for Lincoln, the shift doesn't extend to model names. Contrary to earlier rumors, the brand doesn't intend to abandon the MK model names in the lineup anytime soon, according to Jalal. Related Video:

Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

Lincoln previews new Navigator with illuminated grille, new interior

While it's not the best-selling Lincoln, the Navigator stands proud as the company's flagship and one of its most important models in terms of image. The current-generation SUV made its debut for 2018, and it will soon receive what sounds like a round of far-reaching updates. Full details about the new-look Navigator aren't available yet, but a short preview video published by Lincoln gives us several hints. We already know that the front end gets a redesigned grille that's seemingly wider, and the teaser confirms that the central slat and the Lincoln emblem will be illuminated. Earlier spy shots suggest that the big SUV's overall proportions won't significantly change, however. Another detail revealed by the video is that the updated Navigator receives a redesigned interior. In the current model, the ignition button is located on the right side of the steering column (near where you'd expect to find the ignition barrel in an older car) and the buttons used to shift the transmission into gear are below the air vents on the center stack. In the updated SUV, the ignition button and the piano key-like shift buttons are on the center console. The steering wheel gets a cleaner-looking design, and it looks like the dashboard is new as well. There's no word on what's under the hood. For 2024, the Navigator comes with a 3.5-liter V6 that's twin-turbocharged to 440 horsepower and 510 pound-feet of torque. It spins the four wheels via a 10-speed automatic transmission. Rear-wheel-drive is no longer offered. An unverified report claims a hybrid system will join the portfolio; the 10-speed automatic was developed with electrification in mind, after all. Lincoln will unveil the Navigator on August 15, and the model should land on dealer lots for the 2025 model year. The Ford Expedition that the Navigator is closely related to is expected to receive a major round of visual and tech updates for the 2025 model year as well.