1966 Lincoln Continental Convertible 7.6l on 2040-cars

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These are the cars with the best and worst depreciation after 5 years

The average new vehicle sold in America loses nearly half of its initial value after five years of ownership. No surprise there; we all expect that shiny new car to start depreciating as soon as we drive it off the lot. But some vehicles lose value a lot faster than others. According to data provided by iSeeCars.com, trucks and truck-based sport utility vehicles generally hold their value better than other vehicle types, with the Jeep Wrangler — in both four-door Unlimited and standard two-door styles — and Toyota Tacoma sitting at the head of the pack. The Jeep Wrangler Unlimited's average five-year depreciation of 30.9% equals a loss in value of $12,168. That makes Jeep's four-door off-roader the best overall pick for buyers looking to minimize depreciation. The Toyota Tacoma's 32.4% loss in initial value means it loses just $10,496. The smaller dollar amount — the least amount of money lost after five years — indicates that Tacoma buyers pay less than Wrangler Unlimited buyers, on average, when they initially buy the vehicle. The standard two-door Jeep Wrangler is third on the list, depreciating 32.8% after five years and losing $10,824. Click here for a full list of the top 10 vehicles with the least depreciation over five years. On the other side of the depreciation coin, luxury sedans tend to plummet in value at a much faster rate than other vehicle types. The BMW 7 Series leads the losers with a 72.6% drop in value after five years, which equals an alarming $73,686. BMW's slightly smaller 5 Series is next, depreciating 70.1%, or $47,038, over the same period. Number three on the biggest losers list is the Nissan Leaf, the only electric vehicle to appear in the bottom 10. The electric hatchback matches the 5 Series with a 70.1% drop in value, but since it's a much cheaper vehicle, that percentage equals a much smaller $23,470 loss. Click here for a full list of the top 10 vehicles with the most depreciation over five years.

Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.
AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.

2021 Lincoln Navigator Review | The new land yacht

The 2021 Lincoln Navigator is true American luxury done in a distinct and proper fashion. It’s LincolnÂ’s flagship product with the highest level of opulence and glamour that a truck can possibly offer. The Navigator isn't just a dressed-up F-150 or Expedition with makeup on, either. ThereÂ’s still mechanically related to that pair with a truck chassis riding on an independent rear suspension hiding underneath, but everything above is pure, luxe bliss. YouÂ’d be hard pressed to find elements missing from the NavigatorÂ’s formula in this latest generation of the SUV that came out in 2018. The interior is elegance turned up to the max with a design that evokes old-world charm while fully embracing modernity. ItÂ’s not trying to be youthful or edgy. Instead, the Navigator exudes a quiet, grown-up confidence that looks expensive and high class. It brings the guests to the table by adopting its own language of classical luxury, then keeps them there with the tech and capability we expect in a truck approaching a six-figure price. Three rows, two different lengths, one seriously powerful engine and truck-level towing capacity makes the Navigator a heady choice for the luxury truck buyer who wants to do everything with one big vehicle. WhatÂ’s new for 2021? Changes for 2021 consist of new paint colors and minor equipment adjustments. Lincoln has added Asher Gray, Flight Blue, Green Gem and Signature Navy to the paint options. But itÂ’s also deleted Iced Mocha, Silver Jade, Blue Diamond and Rhapsody Blue. Both the limited-slip differential and heavy-duty trailer tow package have also been made standard on the Black Label. WhatÂ’s the interior and in-car technology like? The standard and Reserve Navigators are mighty luxurious on their own (including the interior shown in the top two photos above), but if you step up to an expensive Black Label trim, youÂ’re in for an absolute treat. Its interior offers a choice of “Themes” that go far beyond the usual color choices of black, beige and gray, with maybe a different wood type or two. Of the three, "Chalet" is the most conventional with its blend of tan and black, but the oxblood red "Destination" (above bottom-left) and cool blue "Yacht Club" (above bottom-right) are unlike anything offered by another brand (OK, maybe you could special order a Bentley or Rolls-Royce).