1966 Lincoln Continental on 2040-cars

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Lincoln Aviator could make a comeback

The idea of Lincoln dropping its alphanumeric scheme in favor of real names was welcomed by fans of the marque and even appeared possible after the rousing reception to the Continental concept. Now, rumors suggest that the next of the luxury brand's nameplates to see a possible revival just might be the Aviator. Don't get your hopes up quite yet, though. The Truth About Cars admits that this tip comes from a second-hand source, but the person reports that Lincoln has a project codenamed Aviator as a model based on the Explorer. There's evidence to give the rumor some shaky support, though. Ford already has the trademarks for the name and AV8R. Also, an Explorer-based vehicle in 2019 is included for the brand's predictions in the recent Car Wars forecast. Autoblog reached out to company spokesperson Sam Locricchio, but he would not speculate about future products. The same source claims to The Truth About Cars that the Blue Oval might not replace the Ford Flex or Lincoln MKT when the current generations come to an end. Also, the next-gen Expedition and Navigator could use 10-speed automatics and follow the F-150 to get aluminum bodies, which is also already rumored. Although, all of this should be taken with a big grain of salt until anything more official has arrived. Lincoln spokesperson Stephane Cesareo gave The Truth About Cars no comment on the rumor, but said, "By 2020, we expect to expand the segments that we participate in by adding two new nameplates to the Lincoln brand. We have not provided any indications about the products or their names." Related Video:

2022 Lincoln Nautilus Review | What's new, price, mpg, photos

The 2022 Lincoln Nautilus is the middle child of Lincoln’s excellent crossover and SUV lineup. It fills the space between the three-row Aviator and compact Corsair, competing with other two-row midsize SUVs. Up until a year ago, it was also the odd one out in that it lacked Lincoln's mid-century-modern-inspired interior design that's wowed since it originally showed up in the Navigator. That changed last year as the Nautilus finally got its makeover and it instantly made the Nautilus a more viable option in a stacked class of excellent choices from BMW, Mercedes, Lexus and Volvo, just to name a few. And if youÂ’re only considering American options, it walks all over CadillacÂ’s XT5 in both luxury and drive experience. DonÂ’t expect it to handle or drive like the German luxury options, though. Lincoln knows its target market is much more concerned with things like ride quality than they are skid pad ratings. WeÂ’ll give them credit for not trying to make this crossover something it shouldnÂ’t and can't be, too. While the twin-turbo V6 will still hustle you down a road, the isolated interior and eye-catching technology makes the argument for why you should come home with a Nautilus. Should you? It's hard to say it's a better SUV than a BMW X5 or Mercedes GLE, but then it's also priced lower than those and other European contemporaries, which at least makes up for its various deficiencies. Interior & Technology  |  Passenger & Cargo Space  |  Performance & Fuel Economy What it's like to drive  |  Pricing & Features  |  Crash Ratings & Safety Features   WhatÂ’s new for 2022? Very few things are changing for the 2022 Nautilus, since the model was treated to a fairly notable refresh for 2021. That said, Lincoln is adding two new colors: Bronze Smoke Metallic and Gilded Green Metallic. ItÂ’s also gaining another Black Label interior option with Flight (dark tan and black combo) joining the Alpine White that was the sole Black Label interior for 2021. Beyond the colors, Lincoln made some minor packaging changes. It's also important to note that this could be the final year for the Nautilus, as Lincoln is reportedly turning its attention to other crossover concepts.  2021 Lincoln Nautilus Reserve View 24 Photos WhatÂ’s the Nautilus interior and in-car technology like?

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.