1963 Lincoln Continental Base 7.0l on 2040-cars

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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Why Grandpa loved Lincoln: Looking back at a century of design

It’s been 100 years since Henry Ford, in the aftermath of World War I, purchased the scraps of the Lincoln Motor Company. Ford put his son Edsel in charge of the automaker, and challenged him to create a luxury car company that could rival Cadillac, Packard and Pierce-Arrow. This meant, first off, bringing actual automotive designers into the fold, building out FordÂ’s first such department. The Model T, FordÂ’s then long-in-the-tooth mainstay, was created by engineers, and looked it. “For Lincoln, the innovation and setting of new standards of modernity has always been a core of our design,” said Kemal Curic, a 20-year veteran of Ford, and global design director of Lincoln since 2014. “Since its founding purchase from Henry Leland, Lincoln was always courageous to introduce new designs.” These included concentrations on streamlining and exuberance. These focci yielded a number of vehicle designs that were influential not just for the brand, but for the industry. 1936 Lincoln Zephyr, 1939 Lincoln Presidential Limo “Some of the cars that changed America were the 1936 and ‘38 Zephyr. The ‘36 for its aerodynamic look, and the ‘38 for its patented horizontal grille,” said Lincoln archivist and historian Ted Ryan. “Also, the 1939 Zephyr Continental, developed in ‘39 as a 1940 model – later known just as the Lincoln Continental – instituted another icon that stayed in place for decades with the spare tire initially exposed, and then treated with the spare tire hump.” Both Ryan and Curic also called out a number of other inspiring Lincoln models. These included the 1955 Lincoln Futura concept – which was later turned into the Batmobile by George Barris – and the 1961 Continental, famed for its rectilinear slab sides and suicide doors, plus its role as a presidential limousine in the Kennedy era. “These cars emphasized horizontality,” Curic said. “We like to relate that to the designs of Frank Lloyd Wright in his architecture. Wright loved his Lincolns. These proportions on the exterior were always Lincoln signifiers.” 1961 Lincoln Continental, Lincoln Futura Concept Lesser known than these is an example of what, back in the day, was known as a Hybrid: a car featuring an American powerplant and European design. “IÂ’m a huge fan of the 1955 Indianapolis Concept,” Curic said, a stunning jet-like vehicle that was last up for auction by RM SothebyÂ’s in 2013.

2019 Lincoln Nautilus replaces MKX crossover as new naming system takes hold

Goodbye, Lincoln MKX, hello Nautilus. And while you're at it, you can start saying goodbye to Lincoln's arcane alphanumeric nomenclature altogether. Lincoln unveiled the 2019 Nautilus midsize crossover in Los Angeles, taking the wraps (literally) off a ceramic gray version that had been hoisted to the rooftop penthouse of the Dream Hollywood hotel via crane ahead of its formal introduction Wednesday at the L.A. Auto Show. Latin for "sailor," the Nautilus joins the Continental and Navigator to establish a travel theme in the luxury brand's lineup. Robert Parker, global director of marketing, sales and service for Lincoln, said the significant changes made to the midsize SUV made this the right time to switch to a more traditional model name. "We'll do it with other products in the future, we're gonna do it one at a time," he said, without committing to a timetable. The company said nothing about renaming the recently refreshed 2019 MKC compact crossover, for example, nor the MKZ midsize sedan. Parker said the letter-based nomenclature was particularly challenging for customers in China, which has emerged as a key market in Lincoln's third year selling vehicles there. "There's an old adage that the name doesn't make the car, the car makes the name. So there's a degree of that that's played into this," Parker said. "This kind of connection that consumers have, especially with American brands and names, we felt like, is something that Lincoln could own, it's something we've owned in the past, and bringing those two back together, it does make it a bit more effortless for customers." The Nautilus gets its siblings' new signature grille and sidebody badging, welcome lighting from the undercarriage and cabin, and a choice of five new wheel options (out of six total) and three premium Black Label interior trim themes and other perks. It boasts an all-new front end, with everything redesigned from the A-pillar forward, plus a suite of driver-assist technologies like a lane-centering feature that pairs with adaptive cruise control; evasive steering assistance, which uses radar and cameras to lower the risk of rear-end collisions and can help the driver steer around the vehicle if needed; pre-collision assist with pedestrian detection; and active park assist. Inside, there's dark-stained wood trim on the console and minimal controls, with Lincoln opting to keep the cabin spacious, quiet and uncluttered. The rear seats offer best-in-class head and legroom.