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2020 Lincoln Navigator cut to three trims, starts at $77,120

Lincoln has reworked the Navigator lineup for 2020, a brand spokesperson telling Cars Direct it wants to make ordering the luxury SUV "even more effortless for clients." That means shedding one of the four current trims, the Select, and rearranging pricing for the three remaining variants. The entry-level Navigator Standard starts at $75,825 before the $1,295 destination charge, the total coming to $77,120. The figure represents a $2,620 increase over the 2019 model year, but as we reported earlier, Lincoln added a number of new features for 2020. Convenience items such as power running boards, heated and cooled front seats, wireless phone charging, and Lincoln's Phone as Key system are standard throughout the range. Every 2020 Navigator will also get the driver safety suite CoPilot360. That technology isn't available on the 2019 Navigator Standard, and requires the $2,640 Technology Package on the Select trim, which is already $4,000 more expensive than the base trim. With the Select gone, the next trim up is Reserve. Lincoln says 90 percent of customers choose the Reserve or Black Label trims, and any buyers planning on the former will think 2020 a good year. The Reserve could only be had as a 4x4 in 2019, but adds a 4x2 powertrain for 2020 and lowers its price. It will start at $82,660 in two-wheel-drive guise, making it $3,830 less than the 2019 model with all-wheel drive. The Reserve 4x4 will cost $85,330, for a discount of $1,170 compared to 2019. The 2020 Navigator Reserve will also add the option of a Monochrome Package, which eliminates chrome on trim like the grille and side vents, making them body color instead. It also paints the mirror caps in the body color and swaps out for 22-inch, 12-spoke black painted wheels. We don't know pricing on that yet, but the package will only be available in Pristine White, Ceramic Pearl (gray), or Infinite Black.   The extended Reserve L in 4x2 form starts at $85,860. Cars Direct didn't break out a price for the Reserve L 4x4, but assuming the $3,200 price difference between the 4x2 models holds, the price would be $88,530. That's the same $1,170 discount as on the non-L Reserve trims.    The top-shelf Black Label sticks to a 4x4-only formula, and goes up by just $375 for both regular and L versions. The regular 2020 Black Label trim will cost $98,065, the Black Label L will cost $101,265.

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Ford Expedition, Lincoln Navigator recalled for fire risk

Owners of some 2021 Ford Expedition and Lincoln Navigator SUVs are being urged to park their vehicles outdoors and away from structures until they can be taken to dealers for repairs. Ford issued a recall covering 39,000 vehicles due to engine fires under their hoods, and it's not certain at this point what's causing the flames to start. According to documents posted on the National Highway Safety Administration's website, "The remedy is still under development." Ford says it has reports of 16 under-hood fires, with 14 of those happening in vehicles owned by car rental companies. The fires can happen even while the engine isn't running. According to Ford, "Some customers have reported a burning smell and smoke from the front passenger engine compartment while driving." The fires seem to be starting "in the rear of the engine compartment near the passenger side of the vehicle." Despite the under-hood fire risk, Ford is not at this time recommending that owners stop driving the vehicles. "We are working around the clock to determine the root cause of this issue and subsequent remedy so that customers can continue to enjoy using their vehicles," Jeffrey Marentic, general manager of Ford passenger vehicles, said in a statement. Ford says the fires appear to be limited to SUVs built from Dec. 1, 2020 to April 30, 2021 and says it has no fire reports from vehicles built before or after those dates. In a separate recall, Ford is also calling in about 310,000 heavy-duty trucks because the driver's air bag may not inflate in a crash. That recall covers certain 2016 F-250, F-350, F-450 and F-550 trucks. According to documents posted by NHTSA, dust can get into the airbag wiring in the steering wheel, which can cut electricity to necessary components. To fix the problem, dealers will replace the steering wheel's wiring. And in a third recall, Ford announced it is bringing in 464 Mustang Mach-E electric SUVs from 2021. A software problem in the electric vehicle can cause unintended acceleration, deceleration or a loss of drive power in all-wheel-drive vehicles. NHTSA documents say that the powertrain control computer may not detect a software error. The problem will be fixed by dealers or by an online software update.