1948 Lincoln Continental Coupe on 2040-cars

Auto blog

The Lincoln Way seeks to woo customers with unique services

Lincoln has been fighting hard to shed their image as a luxury brand for the elderly. The company has recently introduced or updated nearly every vehicle in its fleet in order to literally put a new face on the brand. Options, like the Black Label program, attempt to pull influence from high-end automakers that provide services extending beyond scheduled oil changes. Now, Lincoln is introducing a program that it refers to as The Lincoln Way, a suite of customer-oriented services that the company hopes will set it apart from the pack. All of this starts this fall when the new Continental goes on sale. Customers will have access to services like vehicle pickup and drop off and complimentary loaner vehicles. The company is planning more incentives for the future, but details are vague. Lincoln parent Ford is offering similar services on the upcoming GT. The Lincoln Way seems to be an expansion of some services already offered under the Black Label program. Right now, Black Label includes scheduled maintenance, car washes, and concierge services, as well as exclusive vehicle colors and options. The program is pricey and only available on some models in some states, though Lincoln plans on expanding Black Label's reach. In addition to these services, Lincoln is opening a showroom of sorts, called the Lincoln Experience Center, in Newport Beach, California. The facility won't actually sell vehicles. Instead, customers can come and learn about the brand, build and price vehicles, and take test drives. The Experience Center will then put customers in contact with local dealers. Lincoln says the increased focus on customer care and satisfaction draws influence from the company's growth in China. Since the introduction of The Lincoln Way services, sales in China have grown greatly. Sales in the United States, like China, have been improving the past few years. With the introduction of The Lincoln Way, the company hopes that Matthew Mcconaughey won't be the only draw for future customers. Related Video: Lincoln Ownership Luxury lincoln black label

Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

Junkyard Gem: 1988 Lincoln Mark VII LSC

The Lincoln Division put the Continental Mark VI on the Panther platform for the 1980 through 1983 model years, making it much smaller than its vast Mark V predecessor but not much nimbler and certainly not as opulent. For the 1984 model year, though, the new Continental Mark VII moved onto the Fox platform, making it sibling to the Mustang and therefore more of a true high-performance luxury coupe. By 1986, the Continental name was gone from the Mark VII (relegated to Lincoln's cushy land yachts), and the LSC version came with the same hairy V8 as the Mustang GT. Today's Junkyard Gem is one of those cars, found in a Denver yard last month. For the 1988 model year, the base Mark VII got the axe, leaving only the Bill Blass Edition and the LSC. Sadly, the Bill Blass Mark VII didn't come with an inflatable Sherman tank. For 1988, all Mark VIIs came with the 225-horsepower 5.0-liter High Output V8 engine, same as the Mustang GT.  Could you get a manual transmission? Sadly, you could not. Swapping one into one of these cars is pretty easy, but the more likely swap has always been to grab the 5.0 out of a Mark VII and drop it into a non-V8 Fox Mustang. If you were shopping for a BMW 5-Series or Mercedes-Benz E-Class in 1988, the Mark VII offered an attractive Detroit alternative. The 1988 LSC cost $25,016 (about $58,200 in 2021 bucks), while a new BMW 528e cost $31,500 and had a mere 127 horsepower. The M5 had a wild six with 256 horses— 31 more than the Mark VII— but it cost a terrifying $46,500. Meanwhile, the Mercedes-Benz 260E offered just 158 horses and cost $37,250. Granted, both of the Germans offered manual transmissions, but approximately zero American luxury-car buyers actually wanted three pedals by the late 1980s. Truth be told, this car looked like a great value next to its Teutonic competitors at the time, more so than GM's and Chrysler's efforts of the late 1980s. Not quite 150,000 miles on the clock on this one. The Mark series continued through the Mark VIII and then that's all she wrote, Katie bar the door. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Here's how you turn the ordinary into the extraordinary. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. To appreciate the Mark VII LSC, you must do three things: 1. Drive it. 2. Drive it. 3. Drive it. Related Video: This content is hosted by a third party.