1948 Lincoln Continental Convertible, Grotto Blue, Tan Top, One Of 452 Built on 2040-cars

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2015 Lincoln Navigator gets lots of updates, still not all-new [w/video]

If there's one brand that could really use some fresh, all-new product, it's Lincoln. The MKC crossover is on the way and looks promising, but the just-revealed 2015 model year update of its fullsize Navigator would appear to stop somewhere short of being "all-new." This, despite replacing a product that's been on the market since 2007. Oh sure, there's a brash new face, complete with the company's love or hate split-wing grille, and the revised rear-end treatment does look better to our eyes (if overly familiar). But in the era of the bold new all-aluminum Ford F-150, the Navigator is still based on the outgoing model's all-steel bones, so it's more of an extensive mid-cycle refresh than a completely new piece.
Unlike the F-150, there's no aluminum suit on this black-tie bruiser
That's a shame, really, because the class the Navigator is playing in features a host of really modern, stylish, luxurious crossovers and sport utilities like the Cadillac Escalade, Land Rover Range Rover, Mercedes-Benz GL-Class and more. Unlike the F-150, there's no aluminum suit on this black-tie bruiser, but that's not to say it isn't bringing some new tech to the table in 2015. Under the hood, for example, is Ford's well-received 3.5-liter, twin-turbocharged EcoBoost V6, putting out "at least" 370 horsepower and 430 pound-feet of torque. That's a solid engine, and should be a whole lot more spunky and efficient than the archaic 5.4-liter Triton V8 currently being employed in the outgoing model.

One more Lincoln MKX concept teaser drops before Beijing

If the teaser video for Lincoln's launch of a new concept at the 2014 Beijing Motor Show wasn't enough for you, the company has now released a shadowy new image on its Twitter page. The vehicle may be a concept for the next-generation MKX, and its launch in China is part of the huge rollout to sell the brand's models there.
The latest photo shows off the concept's lighting, including LED running lights and lit sideview mirrors. The sharp edges of the lights give some hints to its shape. However, Other than clearly being a crossover, not much else is known.
The concept's launch supports Lincoln breaking into the Chinese market. It will begin selling the MKZ and MKC there this fall, as well as a midsize luxury SUV. A fullsize luxury sedan and the Navigator will come later. The company will also build luxury showrooms for the models that will look more like high-end hotel lobbies than car dealers. Scroll down to watch the teaser video.

Lincoln and MKZ propose brand reinvention

Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promotional video.
Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.
The video is likely to be the first of many in a large advertising blitz by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. Scroll down to watch the video.