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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Ford and Lincoln recall roundup: Explorer, F-350 Super Duty, Aviator

Ford and Lincoln released information on a flurry of recalls this morning. There are three in total, and they span different models and separate issues. Those models include the 2013-17 Ford Explorer, 2020-21 Lincoln Aviator and 2020-21 Ford F-350 Super Duty. We’ll organize these three in order of most cars recalled. 2013-17 Ford Explorer This recall includes a substantial 774,696 vehicles, of which 676,152 are in North America. Why? Ford says these vehicles “may experience a seized cross-axis ball joint that may cause a fractured rear suspension toe link.” The diminished steering control that would follow could increase the likelihood of a crash, Ford states. Only vehicles that spent time in high corrosion states should be affected, Ford says. That means places that lay salt down, experience cold weather and high humidity. Owners of these vehicles will need to take their car into the dealership, where it will be inspected to determine if it needs work. If so, Ford will replace the cross-axis ball joint/knuckle, then replace the toe links with a newly-designed part. Notifications to owners of these vehicles are scheduled to be sent out the week of August 23.  WeÂ’ll note that Ford is reporting six “allegations of injury” related to this issue. For those who donÂ’t live in the high-corrosion states/their car was never registered in those states, Ford is offering a customer satisfaction program in case you were interested in having the work done anyway. 2020-21 Lincoln Aviator Lincoln is pulling back 40,995 new Aviators due to an improperly secured battery cable wire harness. This recall applies to gasoline-only versions of the Aviator, so Grand Touring PHEV buyers neednÂ’t worry. The wire harness may contact the AC compressor pulley due to it being secured improperly. Ford says that over time, the pulley could rub through the wire harnessÂ’ insulation, resulting in a short circuit and ultimately a fire. However, Ford is not currently aware of any injuries or fires related to this concern as of now. When you bring your car in, the dealer will inspect all the parts to determine what needs to be done. Fixes range from a basic tie strap to keep the harness away from the pulley (if it hasnÂ’t made contact yet), to replacement of the wire harness and AC belt if the contact has caused damage. Owners should expect to be notified the week of July 30 if their Aviator is involved in the recall.

Lexus ES 350 vs. Lincoln MKZ

Despite a lineup of well-received crossovers on the Lexus showroom, the midsize Lexus ES 350 four-door continues to appeal to consumers. Many of those customers are older, so you won't see marketing budgets directed toward them; no one, other than the pharmaceutical companies, is spending money marketing to baby boomers. But a midsize, moderately expressive sedan with an easy buying experience and almost coddled ownership still has its fans, and the Lexus ES 350 delivers those attributes in spades. We'd like to say Lincoln's MKZ (pictured above) is hot on the Lexus' heels, but Lincoln's lineup remains a work in progress. The Fusion-based MKZ offers a nice mix of attributes, but Lincoln's dealer count has shrunk, and many Lincoln outlets are located within – or immediately adjacent to – Ford stores. If a Fusion-based Lincoln credibly aspires to Lexus-like attributes, the same won't be said for the Ford showrooms. Here are the offerings: The Lexus ES 350 team has, over the sedan's several variations, worked hard to separate the volume Lexus from Toyota's similar Camry, and in 2017 that separation might actually be quantifiable. To its credit, the ES 350 (pictured at left) comes with but one non-hybrid drivetrain, a 3.5 liter V6 connected to a six-speed automatic driving the front wheels. With it, the ES 350 delivers a motoring experience bordering on the sublime. With the exception of its now-predictable big mouth grille, the balance of the ES sheetmetal is responsibly muted, inoffensive to the eye and should wear well through the typical payment cycle. Access to its moderately upscale interior is easy, and once inside you'll find expansive room (some 100 cubic feet) for four, along with adequate space for the occasional fifth. With a curb weight of just 3,600 pounds, the V6's 268 horsepower and 248 pound-feet of torque is responsive, and that's evident in the four-door's 7-second sprint to 60. This isn't a track day or autocross weapon, but if part of your day is a stressful commute, this will make it less so. With a base – albeit well appointed – spec, the ES 350 retails for just under $40,000. We would order ours in Atomic Silver, even if "atomic" seems so last-century. If you can forget – for a minute – the Matthew McConaughey connection, know that Lincoln's MKZ is fully credible as a midsize, mid-fashion sedan. If you like your Fords with more expressive interiors and additional driving refinement, there's a lot to like in Lincoln's MKZ.