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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

2024 Lincoln Nautilus debuts with big redesign, new hybrid option

The 2024 Lincoln Nautilus is bigger, flashier and packs a new hybrid powertrain option. Take a look inside this two-row midsize SUV, and you’ll notice itÂ’s rocking a totally new tech interface not seen on any other Lincoln product, too. Starting with the new exterior, the Nautilus makes its entrance with a large grille — depending on the trim you select, four distinct patterns are available. No matter the trim, a new daytime running light runs horizontally through the grille and connects with the headlights. Lincoln played it safe with the sculpting along the sides, but the door handles are newly integrated and sit at the same level as the door trim itself. Electric buttons on the inside of the pulls activate them. The rear mimics the front with a full-width taillight. Hidden exhaust outlets give the rear end a clean and uninterrupted look. Both models seen in photos are rocking 22-inch wheels, but 20-inch and 21-inch wheels will also be available. A new powertrain lineup sees a change in direction toward the greener side of things. The NautilusÂ’ base engine is still a 2.0-liter turbocharged four-cylinder, but Lincoln says itÂ’s a new design, the same that youÂ’d find on the updated Lincoln Corsair. It makes 250 horsepower and 275 pound-feet of torque, and itÂ’s mated up with an eight-speed automatic transmission. All-wheel drive is standard across the lineup, even for the base model. As for the upgrade engine, Lincoln dropped the twin-turbo V6 in favor of a hybrid option. The hybrid pairs a 2.0-liter turbocharged four-cylinder with an electric motor and CVT. Lincoln says the total system output is 310 horsepower, and while thatÂ’s less than the 335 horses from the outgoing V6, weÂ’re not exactly heartbroken over a slight dip in power for this SUV that has almost no sporting pretenses. Lincoln tells us the hybrid system is similar to that in the Ford Maverick and Ford Escape, but features a more powerful electric motor (134 horsepower) and enhanced transmission. The utility of the Nautilus is way up versus before. Lincoln says the new Nautilus is riding on a vehicle platform not currently shared with any other Ford or Lincoln model sold here, and the idea was to end up with a much larger vehicle. With another two inches of length and two inches of width added over the outgoing model, Lincoln expanded backseat space and cargo space substantially.  Lincoln made the interior a lot more tech-forward, too.

The 1965 Ford Mustang could have looked a lot different

The 1965 Ford Mustang is unquestionably an automotive design icon, and nearly every generation of Mustang has some connection to that original car. Because it's such a universally-known vehicle, we were amazed to see all the different designs that were being considered. Head of Ford's archives Ted Ryan recently shared photos of design proposals for the original Mustang on Twitter that he and Jamie Myler found, and we reached out to them to find out more. As Ryan initially noted, the photos were taken on August 19, 1962, and they are proposals for the Ford Mustang. Apparently Ford had committed to doing a Falcon-based youth-oriented car at this point, and it did have plans to launch the car in 1964 for the 1965 model year. But after having little success with early design proposals, the company asked all of its design studios — the Advanced Studio, Lincoln-Mercury Studio and Ford Studio — to submit proposals. With only about two years before the planned launch, Ford was understandably short on time, and it's believed that the studios only had a month to create and present these designs. Lincoln-Mercury design proposal View 8 Photos The majority of the designs, a total of five, came from the Advanced Studio, and part of this was because they already had a couple of concept designs in reserve it could present. Two other models representing three design possibilities came from Lincoln-Mercury, and just one model with two options came from Ford. The Advanced Studio proposals are shown in the gallery at the very top of this article, and the Lincoln-Mercury and Ford proposals are in the gallery directly above this paragraph. The Advanced Studio's most radical design is the one that was clearly related to the Mustang I concept that would be shown later that year with huge wraparound rear glass, turbine-inspired bumpers and enormous side scoops. The other proposals from the studio were more conservative, featuring simple lines, grilles reminiscent of the Falcon, and one even borrowing the jet-thruster-style taillights made famous on the Thunderbird. Lincoln-Mercury had some impressively bold designs, particularly its fastback that had buttresses to extend the shape all the way to the tail. This car had two different side trim possibilities. The other Lincoln-Mercury design was toned down a bit, but had two interesting possibilities for side detailing, as well as some crisp, low-profile tail fins.