Auto blog

Lexus RC configurator comes alive, priced from $42,790*

Fancy yourself an example of Lexus' take on the BMW 4 Series and Audi A5? Well, now you can customize your very own RC on Lexus' consumer website. With prices starting at $42,790 for a rear-drive model while an all-wheel-drive RC kicks off at $45,025. Neither price includes Lexus' *$925 destination charge.
With a wild (by Lexus' standards) color palette and the option of regular and F Sport trims, there's a fair amount to play with in this configurator. That said, it follows the brand's typical strategy of offering colors and upholsteries along with a wide range of pre-determined options packages.
For those waiting on the configurator for the RC F, it looks like you'll have to wait a big longer, as Lexus hasn't launched a builder for its high-performance, 467-horsepower, $63,325 coupe. Stay tuned for that one.

2013 Lexus GS450h [w/video]

An Unlikely Star in the Lexus Stable
Think about Lexus for a second. Odds are your gray matter is busy regurgitating images of the company's middle-aged RX crossover or possibly the midsize ES sedan. As the volume movers for Toyota's luxury fleet, the two are the default ambassadors for everything with an italicized L pinned to the grille, and that's a damned shame. As the 2013 GS450h is so willing to point out, Lexus engineers are busily crafting models that offer drivers more than a safe luxury choice.
As the master of fuel-sipping battery propulsion, Lexus has brought the impressive width of Toyota hybrid engineering to bear on the GS450h. The result is a vehicle that manages to sneak its hybridness by you with buttery acceleration, stone quiet operation and brakes that don't feel like you're trying walk around the house in Velcro socks. The drivetrain doesn't feel the need to beat you over the head with its battery pack or announce to the neighborhood that you're saving the world one whispery mile at a time. Both driver and passengers get to enjoy a luxury car that just so happens to be a hybrid instead of the other way around.

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.