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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Award-winning Lexus Sport Yacht to get a production successor

Imagine driving along a coastal road in the evening sun, listening to Christopher Cross, Michael McDonald or some other very smooth singer usually associated with the tag "Yacht Rock". Perhaps a Lexus coupe could very well suit that soft rock mental imagery, with "Sailing" playing from its Mark Levinson audio as you cruise down the road in a laid-back fashion. But you could in fact be sailing in a Lexus-branded boat, too. Revealed a year ago, the Lexus Sport Yacht isn't just a badge-engineering job: it was created by Lexus Design, engineered by Toyota's Marine Division and built by the Wisconsin-based boat manufacturer Marquis-Larson Boat Group. The one existing example has just now been honored at the Yokohama International Boat Show, by Japan's Boat of the Year committee. As Toyota's Executive Vice President Shigeki Tomoyama accepted the award, he also announced production plans for a globally sold Lexus Yacht. "Based on our amazing experiences in engineering, building, testing and showing the Lexus Sport Yacht concept last year, we've decided to take the next bold step of producing an all-new larger yacht that builds on the advanced nature of the concept while adding more comfort and living space," Tomoyama said. "We plan to start sales in the U.S. in the latter half of 2019, with sales in Japan following in the spring of 2020." The new, 65-foot yacht will be built in partnership with Marquis-Larson, and more details of it will be revealed later. Related Video:

Lexus electric concept car teased ahead of reveal next week

Lexus released another teaser for its upcoming unnamed concept car and also gave us an official release date. A digital world premiere is scheduled to take place on Tuesday, March 30, at 7 p.m. EDT. No new information was revealed, but the new teaser photo and video (found on Lexus’ site here) give us a better idea of what's coming. The shadowing makes it difficult to pin down, but this concept's silhouette already has us intrigued. It has the body shape of a sportback, but the ride height of a crossover.  Its nose is rather upright, and the quick view of the front reveals that the spindle grille is gone. However, some semblance of the spindle grille shape might remain — itÂ’s tough to tell in the dark shadows Lexus left us to look through, but there are jagged edges aplenty. Any kind of a massive front opening wonÂ’t be necessary for cooling, though, because this Lexus is electric. Lexus is showing off its LED lighting skills in this concept, as we can easily see some seriously exotic headlights and a light-up Lexus badge in front. Around back, thereÂ’s a similarly intriguing dashed taillight design. The gently sloping greenhouse looks like an aerodynamic design, hinting more at the electric nature of the car than we picked up on previously. We can still see the little spoiler in the back that the previous photo revealed, and the strange fin is in place, too.  Make sure to swing back in a weekÂ’s time to see the future of Lexus be fully revealed and learn all the details of what electric machine is coming our way. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.