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Lexus and Fender build a gleaming blue Stratocaster guitar

Car-themed guitars are nothing new, but they can sometimes be a little corny. They can look odd, having been shaped to be reminiscent of the car they're related to, or just have too much branding. But this Lexus LC Fender Stratocaster uses its automotive inspiration to its advantage and is a stylish instrument, regardless of whether you care about cars. Right off the bat, the guitar is refreshingly free of Lexus branding, save for the plaque on the back that also bears the instrument's serial number. But most every part of the guitar is based on the Lexus LC. Most prominent is the blue paint, which is the same Structural Blue that was offered on the LC. It gets its name from the fact that there are no blue pigments in the paint, but the materials used reflect blue light, giving it its hue. It's used on the body as well as the head of the guitar. The body also features a carbon fiber pick guard with a weave that matches the carbon fiber used on an LC spoiler. Even the knobs were machined to look like those used on the LC's sound system. It all comes in a case wrapped in carbon-fiber-patterned vinyl with leather ends. There are other elements that aren't specifically automotive. The neck is a light-stained flame maple with a dark blue fret board Fender used to complement the colors of the guitar. The fret board also features cool white inlays that glow blue in the dark. Only 100 of these LC Stratocasters will be made. Each is priced at $6,000. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."

Toyota announces new, more efficient powertrains for 60 percent of its vehicles by 2021

In the face of increasingly strict standards on fuel economy and CO2 emissions, Toyota announced today that it's introducing a new hybrid system, a new 2.5-liter direct-injection inline four-cylinder engine, and two new transmissions – an eight- and a 10-speed. The development of all of these components will be based around the Toyota New Global Architecture, or TNGA. Development of the systems has moved forward and the new powertrains will find their way into vehicles starting next year. TNGA, like Mazda's Skyactiv technology, is a complete design philosophy that focuses on more than just a clean or efficient engine. The first vehicle to deploy the TNGA platform was the current, fourth-generation Prius. With TNGA, Toyota focused on improving handling, ride, and braking performance. The new powertrains are meant to compliment this new platform by being both engaging to drive and fuel efficient. Since TNGA can be adapted for front-, rear-, or all-wheel-drive layouts, it's capable of underpinning a number of potential products. Toyota is arguably the leader in hybrid technology, and taking lessons learned in the development of the current Prius, the automaker has developed the new Toyota Hybrid System II, or THS-II, for rear-wheel-drive applications. Performance has improved versus the outgoing model, and Toyota says efficiency, especially at high speeds, has been improved. In addition, the system's use in plug-in vehicles has been improved. For the first time, the electric motor will be able to provide direct driving power, whereas before it simply acted as a generator. The new, naturally aspirated 2.5-liter four-cylinder, like the THS-II, has been designed around the TNGA platform. Most notably, the thermal efficiency of the engine has been improved. This means a higher output and improved exhaust and cooling. The new engine, which works in both traditional and hybrid applications, will proliferate through the Toyota and Lexus lineup. Toyota's two new automatic transmissions, like the new engines, are based on the TNGA system. That means a lighter and more compact design relative to similar transmissions. The 10-speed is intended for rear-wheel-drive Lexus products like the GS and LS. The tuning has been adjusted to improve response and smooth out shifts, though it's impossible to say how much it's been improved without getting behind the wheel.