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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2021 Lexus LC 500 Convertible is much more than just coupe minus roof

LOS ANGELES — Usually when a convertible version of an existing car is introduced, the reveal story generally goes something like, "It's the same, but the roof has been removed, it goes down in XX seconds, there's less structural rigidity and it weighs XXX more pounds. That's it, carry on." With the 2021 Lexus LC 500 Convertible, there was actually a surprising amount done to create the drop-top version and make sure it's as compelling as its existing coupe sibling. But before we get to that, make sure to take a moment to admire how pretty the LC 500 Convertible is. Or, perhaps, a second moment. The car you see here is painted Structural Blue and features a stunning Santorini-esque white-and-blue interior. That this combo will be limited to a mere 100 units as a special-edition Inspiration Series is an absolute crime. My goodness it's beautiful. OK, the Convertible transformation. Lexus improved chassis rigidity by adding, reshaping and/or relocating structural braces, including the rear suspension brace tower. To counter this, weight is reduced at the rear by using a die-cast aluminum suspension brace, and a unique dampener used to ensure comparable ride quality as the coupe. Unsprung weight at the front suspension was also reduced. In total, only 217 total pounds were added for the convertible over the 2019 LC 500 coupe. The new soft-top has four layers, and Lexus says its fabric was selected to make sure that it would stay tight and prevent wrinkling. Excellent sound insulation is promised, but Active Noise Control is also employed, whether the roof is raised or lowered, to further suppress noise. The roof is lowered in 15 seconds and raised in 16. A rigid tonneau cover is employed when the roof is lowered. Design changes for the convertible include a trunk lip that's been raised slightly and widened. The center brake light is integrated into it ­– it's normally above the back window. The beltline and rear molding were also reshaped to suppress wind, while a transparent plastic wind deflector is integrated neatly behind the back seat. 2021_Lexus_LC_500_Convertible_07 View 13 Photos Like various Mercedes and BMW convertibles, a neck-level heater is added for the front seats. They are integrated into the LC's existing "Climate Concierge" that automatically activates the heater or air conditioner, seat heating or ventilation, and the heated steering wheel. It'll also automatically blow warm or cold air onto the driver's hands when on the steering wheel.

Lexus teases its fourth flagship model

Out of nowhere, Lexus has dropped a teaser for a new vehicle to be revealed very soon. And it sounds like it's not just any model addition. The company describes it in press releases as its fourth flagship and as a "one-of-a-kind." The other flagships the company refers to are the LS sedan, LC coupe and LX SUV. Unfortunately for us, it's darn difficult to tell what the teaser is of. All we can really make out are the colors of a dark bronze and piano black. There's also a silver cylinder just standing at the edge of the image. There aren't any lights or door handles or other visible vehicle parts. Still, since Lexus refers to it as a new flagship, we presume this teaser is of a new vehicle. While the brand may seem to have a full flagship lineup among the three aforementioned models, one of them is increasingly an outlier: the LX. While it is indeed a top-rung SUV, its body-on-frame construction and off-road capabilities make it less of a real on-road competitor to new flagship crossovers such as the new Audi Q8 and upcoming BMW X7. As such, we have a feeling the teaser could be to a flagship crossover, and it will probably be based on the LF-1 Limitless concept shown at the 2018 Detroit Auto Show. The company has already expressed a strong desire to produce something like it. It seems like a pretty safe bet unless this all turns out to be a corny branding exercise in which Lexus launches a cologne or stereo system inspired by its flagship cars. At least we won't have long to learn what the mystery product is, since the company said more information would come 24 hours after the teaser dropped. Related Video: Image Credit: Lexus Lexus Luxury lexus lf-1 limitless