2006 Lexus Sc 430 2dr Convertible on 2040-cars

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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Least favorite vehicles of 2017

The Autoblog staff has driven a lot of vehicles in 2017. This video showcases our least favorite vehicles from this year, along with some thoughts on why they made the list. Wanna read more head over to https://www.autoblog.com/photos/least-favorite-cars-2017/ BMW Fiat Lexus Nissan RAM Toyota Autoblog Minute Videos Original Video nismo nissan sentra fiat 500x Arts and Entertainment 500x bmw m240i rogue

255-hp Toyota GR86 and other big news leaks in dealer presentation

Last month, Motor1 said it received information on Toyota and Lexus product plans for the next few years from an inside source who attended a dealer presentation. To protect the source, Motor1 didn't publish any slides or proof from that presentation. A snippet of what happened behind closed doors has found its way online, Allcarnews posting one of the slides yesterday, as well as its own recap of the Japanese automaker's plans that mirrors the Motor1 report. If all of this is true, not only is there a ton of product in the works, but Toyota and Lexus lineups will get more interesting while answering the requests of several enthusiast groups. We'll start with the 86, then go by model year after that. The next-gen coupe developed with Subaru should sit on Toyota's TNGA platform and get a rebrand to wear the GR86 name, for Toyota's Gazoo Racing division. The real hallelulah happens under the hood, where a turbocharged four-cylinder is expected to produce 255 hp, a 50-hp jump over the present model. Look for an upgraded interior, too. The debut is slated for summer 2021, possibly July.    This year: The fall season should introduce a new crossover and a new Sienna with hybrid powertrains only. The current minivan has been on sale since 2010, getting a minor refresh in front in 2018. The crossover will be a five-seat midsizer that brings back the Venza name, this model already rumored here and abroad. It, too, will only get hybrid powertrains. Both planned as 2021-model-year products, it's possible their motivations will be based on the 2.5-liter four-cylinder in both the RAV4 and Highlander hybrids. And a refreshed Camry might come later this year as a 2021MY sedan.  2021: Next year will be a busy one. ... On the Toyota side, and as TFL has reported, the all-new Tundra that's first to sit on the TNGA-F truck platform will show in December 2021 as a 2022MY pickup. Rumor has the top model powered by a 3.5-liter twin-turbo V6 hybrid with around 455 hp and 500 pound-feet of torque, perhaps distinguished by the i-Force Max name that Toyota recently applied to trademark. A few months before that, Toyota will roll out a Corolla-based crossover maybe called the Corolla Cross, and potentially built in the U.S. at the Alabama facility being constructed with Mazda. And remember, a Toyota exec teased a small hot hatch for this market as well, "an answer" to the GR Yaris sold in Europe, which Car and Driver figures will be based on the Corolla.