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Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."

Chevy Camaro ZL1, Lexus LFA celebrate National Donut Day

Happy National Donut Day, everyone! While some of us may have already celebrated this high-caloric holiday at our local Dunkin' Donuts or Tim Horton's, Chevrolet and Lexus have taken the opportunity to offer us delicious donuts of a different sort. Using a "professional donut maker" and a 2013 Camaro ZL1, Chevy has released a video of its 580-horsepower coupe laying down some serious rubber. Lexus has countered with its LFA supercar and, oddly, LPGA pro golfer Natalie Gulbis.
Just like many of the donut chains across the country, Chevy and Lexus are giving away these donuts for free. Not only do their donuts contain zero fat, they're also easily enjoyable over the Internet, albeit nowhere near as tasty as a Krispy Kreme. Scroll down to enjoy both videos.

2019 Lexus LX Inspiration Series is relatively uninspiring

We're a whole month away from the Los Angeles Auto Show, but Lexus is already showing us a special edition LX it plans to debut at the show. Called the LX Inspiration Series, it's an appearance package for the already opulent Lexus SUV. It starts with black paint and black wheels, then adds black trim to the headlights, fog lights and windows. Its grille gets a new dark chrome surround — as though it needed to be any flashier. The headlamp lenses are smoked black as well. Around back there's more black chrome accents around the taillights, license plate surround and back door. Then for what we can only assume is for balance, Lexus gave it a white leather interior. The white leather is complemented by plenty of black leather to create a two-tone appearance. It looks expensive and classy and all of the things that a $100,000 Lexus should be – this special edition climbs over the century mark at $101,715 including destination charges. You do get a fully-optioned version of the LX with the four-zone climate control, heated/cooled rear seats and projector door lamps, but this version is still significantly more expensive than the base Lexus LX which comes in under $90,000. The Toyota Land Cruiser-based LX is ancient at this point, and frankly this doesn't do much to move the needle. No other updates appear to be in the works for now, so you better really like this traditional SUV to go grab one up. Only 500 of these "Inspiration Series" special edition models are planned if the blacked-out exterior strikes your fancy. Related Video: Featured Gallery 2019 Lexus LX Inspiration Series View 12 Photos Lexus SUV Luxury Off-Road Vehicles toyota land cruiser 2018 LA Auto Show