2005 Lexus Sc430 Convertible 2-door 4.3l on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus gets new boss, and he's a designer

A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.
Fukuichi will retain his role as the overall head of design for Toyota, Lexus and Scion, and will assume his new position at the head of Lexus and on its board on April 1 (no fooling). This is going to be an interesting move for fans of design to watch, as Fukuichi has repeatedly been mentioned as a designer that enjoys pushing the edge of the envelope and experimenting. He is, after all, the man responsible for designing the most awesomely odd minivan of the 1990s, the mid-engined, rear-drive Toyota Previa, and more recently, he signed off on the controversial Lexus LF-NX concept, which is said to presage a new production small crossover.
"Regarding changes in design, no one has 100 percent confidence," Fukuichi told Forbes back in January 2013. "No one can really say with pure certainty that, 'In two years, this will sell well.'" As Akio Toyoda continues to demand more assertive, edgier designs, it's that point of view that should make Fukuichi a valuable addition to Lexus, as it continues to challenge the competition from Germany.

2016 Lexus GS gets 2.0L turbo engine, updated styling

The Lexus GS gets a number of enhancements for the 2016 model year, and the updated sedan makes its official debut in California during Monterey Car Week. The usual mid-cycle refresh styling nip/tuck is evident, but the bigger story is the addition of a new, rear-wheel-drive GS 200t model. Lexus' IS sedan isn't the only one getting turbo-four power for 2016. The GS 200t uses that same 2.0-liter turbocharged four-cylinder engine, good for 241 horsepower and 258 pound-feet of torque. It's paired exclusively with an eight-speed automatic transmission and rear-wheel drive, and Lexus says the GS 200t should be able to achieve 33 miles per gallon on the highway. Not to be left out, the naturally aspirated GS 350 gets a small power bump for 2016. The 3.5-liter V6 now produces 311 hp and 280 lb-ft of torque, up from 306 and 277, respectively. The GS 450h hybrid carries over with its powertrain unchanged, as well as its 29/34 mpg city/highway rating. Other changes for 2016 include standard bi-LED headlamps as part of the reworked front fascia, and a host of technology upgrades. The 12.3-inch central display screen now has full-width map capability, and the controller gets some extra "enter" buttons. Lexus also gave its Enform system some updates, with a Service Connect system. The ever-important Apple CarPlay and Android Auto features are missing from this update, though it's not exactly surprising. Have a look at the updated GS 200t in the gallery above, and scroll down for the full press blast. Related Video: Mingling with the Classics: Lexus Introduces 2016 GS During Pebble Beach Concours Celebrations New GS 200t RWD Model With 2.0-Liter Turbo Engine - More Power and Torque for GS 350 - Restyled Front End With Standard Bi-LED Headlamps - New Available Lexus Safety System + - Upgraded Multimedia Technology and for GS 350/GS 450h Standard Navigation - New Available Lexus Enform Service Connect - New Interior Colors and Wood Trim Selections MONTEREY, Calif. – Aug. 13, 2015 – The Pebble Beach Concours d' Elegance, the premier concours event in the United States, is an appropriate setting for the 2016 Lexus GS models to be introduced. The GS enters 2016 with a bolder design, a new GS 200t rear-wheel drive model and new luxury finishes that match the refinement of Monterey. The Lexus GS continues to feature impressive agility and sporty handling for turns along California Highway 1, as well as comfortable ride quality for extended highway driving.